Puregold has been our go-to-market for each family for years. Not just a go-to market but a perfect retail for each one’s business especially in sari sari stores. And on its 25th year in the retail industry, they still ring with one important goal; to highlight the life “Panalo Stories” of its customers nationwide.
Puregold begins by sharing the stories of the success of the six sought-after personalities in different fields of entertainment, sports, and music. They have also announced the partnership with these endorsers with a campaign entitled “Nasa Iyo and Panalo” which features videos that share the stories of each individual about which path they took to achieve where they are right now. With these stories, the supermarket retail gives us a motivation that every Filipino can win in life.
“Our success would not have been possible without our customers, who have been with us all these years. As we look forward to our 25th year, we aim to show our appreciation through inspiring Panalo Stories, in the hope that Filipinos will see how success is possible for them as well.”
-Vincent Co, President of Puregold Price Club, Inc.
One of the “Nasa Iyo ang Panalo” stories is about Justin de Dios, popularly known as “Justin” the sub-vocalist and creative lead of the Filipino boy band called “SB19” He is a singer, writer, and actor that once doubted himself that he can’t achieve his recognition for musical talent. But with his sheer determination in life, he has achieved his dream to become a shining star in Philippine Pop.
“May panahong walang gustong makinig sa’kin; mga panahong gusto ko nang sumuko. Pero hindi ako nagpatalo”
-Justin De Dios
He has also shared this in his Puregold “Nasa Iyo ang Panalo” video which has also garnered more than 3.9 million views to date, this served as his testament to how many people listen to and believe in him today.
Francine Diaz, one of the artists that has a beautiful face with stellar talent in the showbiz industry as we see her on various teleseryes that she starred in. She has revealed a life that is filled with struggle. In her “Nasa Iyo ang Panalo” video, she shared a glimpse of how much she’s been through.
“May mga iniyakan, pero mas marami akong nilabanan. Ang pagpursigi ko, walang cut, dahil alam kong nasa akin ang panalo.”
-Francine Diaz
As Francine’s inspiration is her family, she has worked hard as a young breadwinner to become what she is today. As a gifted actress, her fans adored her as well as various projects and endorsements lined up for her to take.
The celebrity couple Luis Manzano and Jessy Mendiola is also a part of the “Nasa Iyo ang Panalo” video. These are big names in local entertainment even before their paths crossed.
The soon to be first time parents have shared how their love is their biggest victory and how their partnership has led them to believe that they will win and overcome each battle they may face.
“Hindi mo kailangang maging mag-isa,” the couple discloses. “May kasama kang sasalubong sa kahit anong ibigay ng tadhana.”
-Jessy Mendiola & Luis Manzano
Gaining ground on Tiktok, arguably this generation’s most popular social media platform, Queenay Mercado, an influencer, performer, and self-described “Reyna Batanguea of the Tiktokverse,” also has a victorious story to tell.
Having amassed over 12 million followers on Tiktok, Queenay took pride in her origins, which made her popular online. Nevertheless, Queenay stays loyal to her roots.
“Isang maliit na boses mula sa malayo — ipinagmalaki ko at ipinarating sa buong bansa, at sa ibang parte ng mundo.”
-Queenay Mercado
Pole vaulter and record-holder share another motivating story of dedication and fortitude. Holder EJ Obiena completes the group of six successful people in “Nasa Iyo ang Panalo”.
EJ became the well-regarded athlete he is now thanks to his tenacity and perseverance. Today, He continues to compete and succeed, benefiting not only himself but also the Philippines.
“Sugod lang hanggang tuktok, dahil kahit anong mangyari, alam kong nasa akin ang panalo.”
-EJ Obiena
Consumers of Puregold and subscribers of its internet channels can keep an eye out for extra Panalo Stories from these individuals as well as everyday Filipinos, as the shop commemorates
25th year.
“Puregold is honored to have this opportunity to encourage Filipinos to take hold of their destinies and begin their journeys towards their greatest aspirations. We hope that ‘Nasa Iyo ang Panalo’ communicates a very clear message: ‘Success—Panalo is in each and every one of us’.”
-VIncent Co, President of Puregold Price Club, Inc.
For more updates, follow @puregold_ph on Instagram and Twitter, and subscribe to Puregold Channel on YouTube.
