Last February 14, Smart delivered a video surprise that sent fans of power couple Hyun Bin and Son Ye Jin into a total K-lig frenzy. Like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn, the new Smart 5G campaign just made what seemed impossible, possible.
Subscribers and fans who did not give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for—a joint campaign top-billed Hyun Bin and Son Ye Jin.
“Here at Smart, we always have the best interest of our customers at heart. So you can just imagine how we felt when fans of Hyun Bin and Son Ye Jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Jane J. Basas, Smart SVP and Head of Consumer Wireless Business.
Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos
From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”
In a Smart-exclusive video, the two shared their experience working on the project. Thanks to that, the shooting was fun despite the cold weather.”
Son Ye Jin recalled how unique the experience was working with the Smart team anew. “And I am so excited to see more wonderful advertisements.”
The pair also revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle now with the warmth of virtual love by being with local fans online.
Addressing Filipinos everywhere, Hyun Bin said, “Hello. Please keep yourselves healthy and warm this year.”
Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person but I’m delighted that I can greet you through this video.
Ben&Ben joins the ‘inevitable’
While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.
Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.
With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”
Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like.
Leader in 5G
Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.
Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.
To enable more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans.
The Philippines’ fastest mobile data network
Smart’s 5G rollout complements the mobile services provider’s extensive 4G/LTE and 3G network in the country, already considered the fastest in the Philippines by third-party mobile internet analytics firms such as Ookla and Opensignal.
Ookla, the global leader in internet testing and analysis, named Smart as the country’s fastest mobile data network in the second half of 2020 after it achieved a Speed Score™ of 24.99, with average speeds of 20.08 Mbps for download, and 7.42 Mbps for upload, based on 3,915,679 user-initiated tests taken with Speedtest®.
On the other hand, Opensignal, an independent mobile analytics firm, noted in its November 2020 Mobile Network Experience Report for the Philippines* that Smart remained ahead of the competition in terms of Video Experience, Upload, and Download Speed Experience, 4G Availability, and 4G Coverage Experience.
To know more about Smart 5G, visit 5g.smart and follow Smart’s official accounts on Facebook at facebook.com/SmartCommunications, and Twitter and Instagram at @LiveSmart.
