As a huge Valentine’s Day treat, mobile services provider Smart Communications, Inc made the romantic wishes of K-Drama fans come true with the launch of a new TVC featuring Hyun Bin and Son Ye Jin.
This is the first time the Crash Landing On You (CLOY) leads find themselves sharing the screen after their critically acclaimed and highly beloved drama series.
The TVC—which features Ben & Ben’s original song “Inevitable” in the background—sees the two searching for each other in a crowded city aided by 5G technology. Their pairing in this commercial evokes a sense of doing the impossible, much like how subscribers are able to achieve more when they are connected to Smart 5G.
#InSmartWeTrust
Much like a climax to a trilogy, the latest TVC wrapped up an online clamor that started last June when Smart crash-landed into fans’ hearts via Hyun Bin’s “Simple. Smart Ako” TVC, followed by another much-talked-about Smart Signature TVC featuring Son Ye Jin last August.
These TVCs fueled anticipation for a joint TVC among fans, who made their wish loud and clear using the hashtag #InSmartWeTrust.
It will be recalled that Smart President and CEO Alfredo S. Panlilio first teased the public of a possible project involving the CLOY couple almost during the virtual press conference that launched Hyun Bin’s ad. Enjoy,” said Jane J. Basas, SVP and Head of Consumer Wireless Business at Smart.
Global stars, local soundtrack
Ben & Ben wrote the music and theme song for this project starring the two international stars. In the video’s background, the local band performs “Inevitable,” purposely written as musical score for this TVC in partnership with Smart.
The campaign also marks a rare occasion where a local brand (Smart) features global stars (Hyun Bin and Son Ye Jin) as endorsers in a video that also features local musicians (Ben & Ben).
Leader in 5G
Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.
Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.
The Philippines’ fastest mobile data network
Smart’s 5G rollout complements the mobile services provider’s extensive 4G/LTE and 3G network in the country, already considered the fastest in the Philippines by third-party mobile internet analytics firms such as Ookla and Opensignal.
Ookla, the global leader in internet testing and analysis, named Smart as the country’s fastest mobile data network in the second half of 2020 after it achieved a Speed Score™ of 24.99, with average speeds of 20.08 Mbps for download, and 7.42 Mbps for upload, based on 3,915,679 user-initiated tests taken with Speedtest®.
*Independent data referenced with consent from Opensignal “The mobile network experience across five regions in the Philippines has greatly improved since Q4 2018 – October 2020”
* Opensignal Awards – Philippines: Mobile Network Experience Report November 2020, based on independent analysis of mobile measurements recorded during the period July 1 – September 28, 2020 © 2021 Opensignal Limited.
