Shift from Dine-In to Delivery and Take-out keeps Dapo at Tisa afloat
PLDT Enterprise recently launched its MVP Bossing campaign last December to inspire enterprises to rediscover and reinvent their businesses today to successfully thrive in the future. With the theme Rediscovery, Reinvention aims to convey a message of hope, to recognize and appreciate local entrepreneurs who took on the challenges their businesses faced because of the global health crisis.
Aspiring MVP Bossing Teng de Castro is the Managing Partner of Dapo at Tisa Filipino Cuisine, which is known for its fresh Filipino dishes, top-notch service staff, and comfortable dining areas. The pandemic where the government had to implement total lockdown greatly affected Dapo at Tisa, which has 4 branches and 80 employees across the metro. Teng de Castro says they closed down for two weeks and had to hurriedly pivot, from a dine-in establishment to a cloud kitchen concept, with food to be delivered or for take-out.
Teng de Castro says that they had to pivot in order to cope with the crisis. But during the pandemic, signing up for third-party apps brought delivery sales at 80%, proving that shifting to digital sales had greatly helped keep the restaurant afloat.
Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups say that having Dapo at Tisa’s Teng de Castro as an MVP Bossing is very inspiring. “Being an optimist in times of crisis means being able to rise from extreme challenges, and for Teng de Castro, he made sure that their restaurant found solutions to continue their service to many countless customers.
