POCO establishes its global independence as it unveils its latest budget smartphone, featuring a powerful camera, 6,000 mAh battery and FHD+ display
Building on its renowned smartphone lineup, POCO Global today announced its independence, as well as its brand-new entry-level smartphone, POCO M3. Boasting a 48MP triple camera setup, 6000 mAh battery, a beautiful FHD+ smartphone display, and a Qualcomm® Snapdragon™ 662 chipset, POCO M3 is the next “it” device for young entertainment-on-the-move enthusiasts.
POCO M3 marks the debut of POCO Global’s M-series: the brand’s foray into an entirely new category.
POCO Brand Independence
With this latest launch, POCO Global is ushering in a new era as an independent brand. This significant milestone was enabled by the overwhelming support of its global fan base, which helped the brand accomplish several notable achievements since its initial POCO F1 device debuted in 2018:
- The brand entered more than 35 global markets within three years;
- POCO F1 reached over 2.2 million shipments*;
- Overall, the brand has sold over 6 million* POCO phones globally.
“These tremendous results underscore consumers’ overwhelming endorsement of POCO’s brand philosophy – ‘everything you need, nothing you don’t – and we remain focused on bringing innovative technology to consumers without all the unnecessary frills,” said Kevin Qiu, Head of POCO Global.
“The POCO philosophy embodies an attitude we all strive for – to be different and confident. As a newly-established independent brand, we’re looking forward to continuing to deliver technology that matters in an ever-evolving world.”
POCO M3 – More than you expect
Superb battery life without compromises
Equipped with the largest battery capacity in its class, POCO M3 guarantees even the most avid gamers will be fully powered to browse, connect, and stream throughout the day with its mighty 6,000mAh high charge cycle battery. Meanwhile, POCO M3 packs a punch with its specially-designed battery, built to withstand high temperatures and nearly 2.5 years** of usage without notable degradation, ensuring a long-lasting experience.
In addition to its durability, POCO M3 provides a faster and more consistent charging speed for users on the go with its MIUI ultra battery saving mode and 18W fast charge. The device comes with a 22.5W in-box charger and supports reverse wired charging, offering enhanced convenience.
“POCO M3 brings a truly elevated experience to our users, offering one of the largest batteries in the industry for long-lasting security,” said Angus Ng, Head of Product Marketing, POCO Global.
Stunning display for endless entertainment
A true entertainment beast, POCO M3 sports a 6.53” FHD+ Dot Drop display with 2340×1080 high resolution, along with an impressive 1,500:1 contrast ratio and 19.5:9 aspect ratio for a dazzling edge-to-edge viewing experience. POCO M3 is equipped with a side-mounted fingerprint sensor that enables a minimalistic front screen design without compromising user accessibility.
POCO M3 is easy on the eyes in more ways than one – it’s TÜV Rheinland Low Blue Light certified, meaning users can watch hours of content with minimal eye strain.
48MP triple camera set-up with bonus photography features
Ready to take your photography skills to the next level, POCO M3 flaunts an attractively priced 48MP triple camera on the smartphone market, supported by a 2MP macro camera and 2MP depth sensor. Night Mode enhances photos taken in dark environments by boosting the color contrast, while Color focus can make specific tones pop so you can stand out like a stud.
Delivering brilliant mobile performance without breaking the bank
Featuring a Qualcomm® Snapdragon™ 662 processor, POCO M3 delivers a brilliant experience never seen before in this price tier. With its UFS storage promising higher performance, speed, and multitasking, you will edge out the competition when it comes to opening apps and games quicker than your opponent.
Experience effortless entertainment from the palm of your hand with the smooth operating system. The MIUI Game Booster allows you to track CPU and GPU usage in real-time, while the voice changer brings a little spice to your gaming experience.
Distinguish yourself from the others with a unique design
At less than 200g, POCO M3 delivers a stylish design that won’t weigh you down. The device comes in Cool Blue, POCO Yellow, and Power Black, and in a material that ensures you won’t lose your grip. The redesigned side-mounted fingerprint scanner is easily accessible allowing you to unlock your phone in a jiffy, and includes a smaller groove and rounded corners to minimize sharp edges. POCO M3 also offers 20% more battery life with its 6,000 mAh battery weighing less than competitors.
Pricing and Availability
POCO M3 will be available in The Philippines in two variants – 4GB+64GB and 4GB+128GB, in Cool Blue, POCO Yellow and Power Black. From November 27, both variants will be available for purchase online exclusively on Xiaomi Official Store Global on Lazada at a price of PHP 6,990 and PHP 7,990 respectively.
As part of the first sale in The Philippines, a 48-hour deal for both variants will be available on November 27 and 28 at early bird prices of PHP 5,990 (4GB+64GB) and PHP 6,990 (4GB+128GB), a PHP 1,000 price drop from their recommended retail prices.
In addition, those who purchase POCO M3 on November 27 from 00:00 to 02:00 will receive a free gift, Mi In-Ear Headphones Basic Piston Earphone, while stocks last.
POCO M3 Quick Specs:
| POCO M3 | |
| Battery & Charging | 6,000mAh (typ) battery 18W fast charge In-box 22.5W charger USB-C Reverse wired charging (No reverse wired charging cable included in the box) |
| Display | 6.53″ FHD+ Dot Drop display Contrast ratio: 1500:1 Brightness: 400 nits (typ) Color temperature adjustment Sunlight mode, standard mode, reading mode 2.0 TÜV Rheinland Low Blue Light Certification L1 Widevine certified |
| Color | Cool Blue, POCO Yellow, Power Black |
| Dimensions & Weight | 162.3mm x 77.3mm x 9.6mm, 198g |
| Processor | Qualcomm® Snapdragon™ 662 11nm energy-efficient manufacturing process Qualcomm® Kryo™ 260, Octa-core CPU, up to 2.0GHz Qualcomm® Adreno™ 610 GPU 3rd gen Qualcomm® AI Engine |
| Storage | LPDDR4X RAM + UFS 2.1/2.2 storage 4GB+64GB, 4GB+128GB （UFS 2.2 is only available on 4GB+128GB variant） |
| Rear Camera | 48MP+2MP+2MP AI triple rear camera 48MP main camera 1/2″ sensor size 1.6μm 4-in-1 Super Pixel, 0.8μm pixel size f/1.79, 6P lens, AF 2MP macro camera 1.75μm pixel size, f/2.4, FF 2MP depth sensor 1.75μm pixel size, f/2.4 Night mode, Movie frame, Time-lapse, 120fps slow motion video |
| Front Camera | 8MP front camera 1.12μm pixel size, f/2.05 |
| Connection | Dual SIM slots + 1 microSD Expandable storage up to 512GB 2.4GHz/5GHz WIFI Bluetooth 5.0 IR Blaster FM radio (with headphones) |
| Security | Side-mounted fingerprint sensor AI Face Unlock |
| Audio | Dual speakers Hi-Res Audio certified 3.5mm headphone jack |
| System | MIUI 12 for POCO, based on Android 10 |
*Data from Canalys and internal sales team
**All data regarding charging and battery are obtained from the lab. Results may vary based on individual conditions.
