Ben&Ben’s new single “Di Ka Sayang” managed to surpass expectations when it trended at No.1 worldwide on Twitter and debuted at the top spot of Spotify Philippines’ top 50 overall charts upon release.
Following its massive debut on Friday, Ben&Ben’s “Di Ka Sayang” continues to spread its winsome streak as it drops the official music video on November 9, Monday at 6 pm. Helmed by Jorel Lising, the band’s frequent collaborator and the director behind their hits “Pagtingin” and “Nakikinig Ka Ba Sa Akin,” the visual accompaniment of the song follows the band performing in random intimate spaces with ‘Kintsugi’ artform as the backdrop.
According to vocalist and guitarist Paolo Benjamin, the inspiration behind the pottery repair method as the binding theme came from their production designer, Ms. We really saw Kintsugi as a powerful way to represent self-acceptance.”
Honoring the importance of embracing one’s flaws and accepting brokenness as something that you need to display with pride and not hide, the song sends a vital message to listeners who are going through difficult challenges in life, especially with the pandemic crisis taking a toll on everyone’s mental health. Vocalist and guitarist Miguel Benjamin point out, “This year has been the toughest year for many people from our generation, and a lot of us are in this state wherein a lot of plans, dreams, hopes, and goals were compromised, canceled or rather ‘Sayang.’ Even for us personally as a band, we had a hard time dealing with these same struggles.
