After scoring a brand endorsement agreement with Globe to be its newest brand ambassador, Senator and People’s Champ Manny Pacquiao announced that he is donating his fees to victims of typhoons Rolly and Ulysses. At the recently held contract signing at the Mireio, Raffles Hotel in Makati with Globe President and CEO Ernest Cu and Globe Chairman and Ayala Corporation Chairman Jaime Augusto Zobel de Ayala, Pacquiao offered to give his earnings to support relief efforts. Sama sama tayong babangon, that is my commitment,” said Pacquiao.
“I said yes to Globe because I believe in the company, and I use the company’s services. Not only that, I am given another God-given opportunity to be of help to our kababayans in any way I can. That is why my endorsement fee for this will go to relief efforts to help our kababayans who were affected by the devastation of typhoons Rolly and Ulysses.
The contract signing between Globe and twelve-time, eight-division world champion, Manny Pacquiao as its brand ambassador was live-streamed on Facebook last night, a new standard for events marketing in the new normal.
For Ayala, “At a time when the country is facing so many challenges, Manny’s life story has remained a source of inspiration for every Filipino even in this time of pandemic – a constant reminder of the Filipino’s strength, talent, and tenacity to overcome every difficulty.”
The partnership with Globe also paves the way for Filipinos from all over the world to see Pacquiao’s upcoming fights live via UPSTREAM, the newest transactional video-on-demand (VOD) platform, and GMovies. It is with great privilege and honor that Upstream will air his next fight through live internet streaming to the Filipino people,” Monteverde added.
Also present at the contract signing were Jaime Alfonso Zobel de Ayala, Business Development Head of Ayala Corporation; Issa Cabreira, Globe Consumer Business Group Head; Globe is actively supporting 10 UN Sustainable Development Goals.
