Vivo’s all-new X50 series of flagship smartphones return to the brand’s original design aspiration of making the complicated world simple, offering contemporary and elegant design aesthetics that bridge the user with Vivo’s advanced technology and enabling the devices to serve as symbols of self-expression for users.
With elegance as the driving design philosophy, the X50 series’ design features help highlight its professional photography features to deliver better overall user experience,” said Charisma Buan, Vivo Philippines Public Relations Lead “The X series aims to provide a premium photography experience with a balance of technology and user-centric design.
Unique Design Showcases Professional Photography Capabilities
Designers avoided square or tough elements on X50 series smartphones to create a more comfortable appearance and feel.
The X50 series camera matrix also features a Dual Tone Step design. Instead, Vivo developed a creative two-level camera design that mitigates the protrusion of the camera matrix and of the Gimbal Camera System on the X50 Pro —enhancing a sense of depth and order while maintaining slimness. The upper level contains the main camera, bokeh camera, and a wide-angle camera, set in black. The Dual Tone Step design serves both functional and aesthetic purposes, solving the challenge of requiring a larger camera matrix due to larger cameras while adding a unique visual focal point.
Elegant Design Brings Order and Sophistication
As such, the X50 series returns to Vivo’s original design aspirations to emphasize elegance and simplicity, hoping that the new flagship devices help users express themselves and discover more beauty with its orderly and warm design.
In line with this philosophy, every X50 series smartphone features a unique choker pattern on the top side, serving as a signature design feature. The choker has the same color scheme, simple lines, and line reflection effects as the smartphone’s broader CMF (color, materials, finish) design, and contains the phrase “PROFESSIONAL PHOTOGRAPHY”, highlighting the concept of X50 series. vivo will also offer a customized laser engraving on the choker, appealing to users who prefer subtle personal touches.
For the X50 series’ color palette, designers took into account consumer desires for personal expression and the professional photography flagship positioning. To deliver a high-end visual experience to consumers, Vivo cooperated with design institutions like the Carlin Creative Trend Bureau in France to set the color palette. For the Philippine release, the X50Pro will come in Alpha Grey, while the X50 will be available in both Glaze Black and Frost Blue.
“Frost Blue” is fluid light blue, full of vitality and hope. “Alpha Grey” represents the silver-blue in the deep sky and the restoration of order. “Glaze Black” has a gradient effect, telling people to see the world with a clear mind. The Frost Blue and Alpha Grey models feature AG Frosting, a processing technology that creates a frosted finish on the glass surface on the rear side of the phone.
To enhance comfort, visual appeal, and performance, the X50 Pro also features a 3D flexible curved screen with COP (Chip on Plastic) packaging technology, allowing for a slimmer device (8.04mm) and lighter weight. The innovative display design also reduces harmful blue light exposure and has SGS Eye Care Display certification, while HDR 10+ technology retains complete video brightness and color information.
