SYKES Kind: Hope Culture Kindness brings hope during pandemic

As the world continues its fight against the current health crisis, top call center company SYKES Philippines has stepped up in instilling hope among its employees through SYKES Kind, a special online campaign that encourages its employees to build and celebrate a culture of kindness starting from inside the workplace and out.

It set a great example just recently when SYKESers went above and beyond the call of duty with their agile and caring response to the health crisis, which ensured that other teammates remain safe.

“The SYKES Kind campaign is a simple reminder that basically tugs at the core of our humanity, on what it means to be human. Each moment is a chance to ease someone’s burden and if only we are more mindful of others’ needs, we can all rise above life’s challenges, this coronavirus pandemic included,” said Ken Juarez, Vice President, Area Operations.

To further support the campaign and raise the morale of the employees, the SYKES Senior Management team has likewise stepped up to the plate. In a series of videos on social media, their stories on how SYKES is embracing the new normal, along with the kindness that they have witnessed in doing so serve as an encouragement to all viewers, SYKESers or otherwise, to always choose to be grateful, positive, and kind.

The SYKES Kind campaign was initially designed to spread positivity and kindness and boost the emotional well-being of SYKESers who continue to work onsite and have been staying at the office or temporary lodges since the community quarantine. With the cooperation and active participation of SYKESers and through the effective utilization of social media platforms, a wider audience is reached and influenced by the infectious good vibes.

The SYKES Kind campaign is further amplified by encouraging the receivers of these little acts of kindness to pay it forward.

“Through this campaign, we also want to reinforce SYKES’ core values and reiterate our purpose statement of helping people, one caring interaction at a time, which extends beyond the business relationships we’ve built. This is exactly what the SYKES Kind of teammate is,” said Lia Lynn Marcos, Senior Director, HR APAC. “After all, being helpful and kind to one another has always been intrinsic to the Filipino culture so, in a way, the campaign allows us to celebrate who we are as Filipinos.”

Go and spread kindness today! The SYKES Kind campaign may be viewed at SYKES Philippines’ official Facebook page <https://www.facebook.com/SYKESPHofficial>, YouTube channel <https://www.youtube.com/user/SYKESASIATV>, and Instagram account <https://www.instagram.com/sykesphofficial>. More information about SYKES Philippines may be found at its official website <https://www.sykes.com/philippines/>.

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