The J-pop star trends at #1 worldwide after performing during Fortnite’s Party Royal
This past weekend, Kenshi Yonezu, performed for Fortnite’s virtual Battle Royale Game, as the first Asian artist ever. During the performance, Yonezu’s name immediately trended at #1 on Twitter Worldwide.
The singer-songwriter and music producer also released his 5th studio album, STRAY SHEEP, just days prior. The pre-sales for the album hit 1 million copies, and his music video for “Campanella” is sitting at over 6 million views in less than a week. The album wasted no time taking over the iTunes Charts; skyrocketing to #1 under the J-Pop category in over 30 Countries/Regions, along with garnering various positions within the top 20 All Genres category in 22 Countries/Regions, 6 of which hit #1.
In addition, STRAY SHEEP achieved #1 in 54 Countries/Regions under the J-Pop Apple Music Albums Chart.
According to Billboard Japan, STRAY SHEEP has officially sold 509,127 copies within the first three days of release. This number is the highest initial sales ever since 2008 when Billboard Japan started counting CD album sales for a male solo artist. In addition, the number of shipments for this work has exceeded 1 million.
Yonezu shows no signs of slowing down, as he also just debuted a collaboration with UNIQLO. The collection consists of t-shirts featuring his own illustrated designs, available in limited UNIQLO stores in the US and Canada as well as online [here].
