Discover a new world, rekindle old dreams, and find a new love by reading—these are the encouraging messages for Filipinos staying at home imparted by ABS-CBN Books in its new reading campaign.
“Isara ang pinto, buksan ang libro. Stay at home, Kapamilya!, according to the campaign’s video airing as TV commercial in various channels and also uploaded on ABS-CBN Books’ YouTube channel, entitled “May Libro Para Sa Iyo: Rediscover the Joy of Reading in the time of COVID-19.”
“Reading is particularly vital during community quarantine because we can escape to many different places through our books. We may feel imprisoned physically, but we can be liberated from our four walls through a good novel,” shared Creative Programs Inc. president Ernie Lopez.
Paolo Ramos, director of the video, said that the campaign aims to remind people that one does not need to go outside to immerse himself in a new world and explore its depth and vastness.
“How wonderful it is that we can expand our world view without leaving the safety of our homes. To acquire a new skill. To learn about the life of a personal hero. To discover a new perspective on life, on love, on things that truly matter,” Paolo said.
Ernie echoed this, stressing that readers can get to know people who are normally out of reach. He uttered, “Reading allows us to listen to the words and thoughts of a person who we may not have access to or a person who is no longer with us.”
He also emphasized how the act encourages people to learn and see things another way. “Reading is a way of learning by listening with our eyes and seeing with our imagination,” added Ernie, who is currently reading the Gospel according to Luke.
Paolo meanwhile shared his personal take on reading books. “What I personally love about the act of reading is what it does after I put the book down. As I savor a sentence, a phrase of words wonderfully strung together, I become aware of a stillness inside of me. Not too much that I forget but just enough to think clearly, to judge better, to take back a little sanity, to breathe,” he disclosed.
“If we can all afford to quiet our troubles even for just a little bit, isn’t that enough reason to open a book?,” he concluded.
The “May Libro Para Sa Iyo: Rediscover the Joy of Reading in the time of COVID-19” campaign is part of ABS-CBN Books’ drive to promote reading and writing books among Filipinos. Last March, it also launched Project Foreword, an author search and mentorship program that seeks to train aspiring writers. It is led by mentors Charo Santos-Concio, Ardy Roberto, Makiwander, and Ricky Lee.
Rediscover a new world while staying safely inside your homes by reading. Get the latest ABS-CBN Books’ best sellers from its stores on Lazada, Shopee and at the NBS Online Store. For more inspiration, like ABS-CBN Books on Facebook at www.facebook.com/abscbnbooks and follow it on Instagram @abscbnbooks. For updates, follow @abscbnpr on Facebook, Twitter, and Instagram or visit www.abs-cbn.com/newsroom.
About ABS-CBN Corporation
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.
