It’s been an eventful month of March. Aside from the worldwide pandemic and lockdowns, it’s also observed as International Women’s Month–which Gatorade and its creative agency DDB MNL capped off with an inspiring animated video that cheered on young women to keep going.
Gatorade’s #NothingBeatsGirls digital video derives inspiration from the country’s countless female athletes and harnesses the power of animation and poetic lyricism to illustrate the self-doubts, worries, struggles, as well as triumphs that women go through in their respective journeys to become the queens that they are.
The video uploaded in Gatorade’s social media accounts is part of the brand’s yearly campaign with UAAP Volleyball athletes, breaking the glass ceiling of females in sports. Originally intended to motivate younger girls to get into competitive sports, the new video turns out to be something even more empowering given the current pandemic and the challenges that come with it.
“We salute all females for their enduring spirit that helps them overcome whatever obstacles may come their way. We at Gatorade are privileged to be able to share their struggles and victories,” he added.
A brand that has fueled athletic achievement for over 45 years with its signature line of sports drinks, Gatorade has always been alongside global and local athletic elites, and this is one of the first times the brand has locally tackled stories of young female athletes still trudging on to find greatness.
