Manila, Philippines–Ramble around in public, and you’ll snag crowd gathered in the bar and coffee shops placed face-to-face, but sphere off from each other. We live in a time where being endlessly glued to our shield is the new normal, and nobody has kept us farther apart. We tear ourselves apart, stealing the soul from the cleanliness of the juncture.
For most of us Filipinos, the request to a beer connect light-years beyond a night of fun; it’s a sound of its own: it means I miss you, dear friend or I just need someone to talk to it’s that ingenious, unawkward, nudge that grant us to check in with our beloved ones.
In celebration of its 20th anniversary in the Philippine market, San Mig Light invites us to honor the depth and breadth of human expressions, to partake in dialogues that inspire Filipinos to launch themselves into substantial topics and to stir life into progressive thought, through its social creative campaign, 20 Light Years.
With this in mind, San Mig Light partnered with local brand PURVEYR to produce a retail collection that features 20 different designs by Filipino artists and designers. Each social topic has a merchandise set of five different designs as we assign each artist to 1 social topic and 1 type of merchandise, completing the 20-piece collection.
San Mig Light approached local retail brand PURVEYR to create a collaborative campaign that aims to inspire Filipinos to engage in important social conversations more, by connecting San Mig Light to the pulse of the hyper-aware, creative community, as seen in the list of artists below.
Gender Equality
Kita (T-shirt), TRNZ (Tote Bag), Gianne Encarnacion (Scarf), BLIC (Beer Mug), Kris Abrigo (Coaster)
Community Development
Hey, Mady! (T-shirt), Jai Hernandez (Tote Bag), Anina Rubio (Scarf), Sleek Shy (Beer Mug), Distort Monsters (Coaster)
Mental Health
Donsuki (T-shirt), Issabarte.art (Tote Bag), Ev.yu (Scarf), Raise Hell (Beer Mug), Jill Arteche (Coaster)
Arts and Creativity
Chad Manzo (T-shirt), Bastinuod (Tote Bag), Strap (Scarf), Tropical Futures Institute (Beer Mug), Revere (Coaster)
Launched last November 14, the collection is available in PURVEYR Post Poblacion, online through PURVEYR.com, and in all the “20 Light Years: Usapan” panel talks that San Mig Light and PURVEYR will host until the end of January 2020, with the following price points: t-shirts for PHP 600, tote bags for PHP 500, beer mugs for PHP 400, coasters (4-piece set) for PHP 400, and scarves for PHP 300.
Video by Andrew Evaristo
They chose artists from different areas in the country to celebrate diversity, which also explains why the 4-panel talks will mount in 4 different locations in the country:
Quezon City – Gender Equality
November (details to be finalized)
La Union–Community Development
December 7 (details to be announced)
Cebu City–Arts and Creativity
January 11 (details to be announced)
Makati City–Mental Health
January 25 (details to be announced)
