As a proudly Pinoy brand that continues to create a buzz around the world, Jollibee is all out in supporting this food tourism campaign that will put the spotlight on our unique dishes that we proudly offer to tourists around the globe. We believe that Filipino food truly has what it takes to globally known cuisine—this is what we have been championing as a brand.
Even as Jollibee has been bringing langhap-sarap food to countries all over the world, we want to do our part as a proudly Filipino company to make people more aware of the many unique and sumptuous Pinoy dishes we have, and in doing so invite travelers to taste the Joy of eating first-hand, shared Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores. Born in Canada and raised in California, Chef Jordan took inspiration from his Filipino grandmother’s traditional recipes and gives them a contemporary twist at Flip Sigi, his New York-based Filipino taqueria.
The Department of Tourism partners with the country’s leading fast-food chain, Jollibee, for an exciting food tourism campaign that showcases the richness and diversity of Filipino cuisine and the joy of eating in the Philippines. In the photo (L-R) are Jollibee, Mikey Bustos, Jollibee Foods Corporation CEO Ernesto Tanmantiong, DOT Secretary Bernadette Romulo-Puyat, JFC Philippines Country Head Joseph Tanbuntiong, Jollibee Philippines President JJ Alano, Jollibee Global Brand CMO Francis Flores, Chef Jordan Andino, and Chef JP Anglo.
In the video featuring JP and Jordan, unique and delicious Filipino food is front and center with insights from the two expert chefs on the local cuisine.
Courtesy of Jollibee Studios
“I would say that Filipino cuisine and the Filipino dining experience gives more soul than most countries. When you eat Filipino food, you taste love, family, and tradition, and that happens in every recipe, in every restaurant. Not a lot of cultures can do that,” said Chef Jordan.
Speaking about the sumptuous taste of our food offerings, Chef JP also shared the country’s stand-out delicacies, “Our lechon is exceptional—we’re one country that does the roasting technique really well. These guys are the real deal and as chefs, we get our inspiration from them.”
Mikey Bustos sprinkles some humor into the stew by depicting the quirks of Filipino dining and showing that eating is more fun in the Philippines. According to Mikey, “I believe that appreciating food involves context and we design Filipino food for Filipino life. If you really want to learn about a country, eat and experience that whole thing.”
The Philippines’ jolliest chef, Jollibee, also joins Mikey, Chef JP, and Chef Jordan with some langhap-sarap favorites to share such as Chickenjoy, Jolly Spaghetti, and the Aloha Burger. It’s good because it’s a great entry to Filipino culture because you have so many non-Filipinos stepping into Jollibee stores and they realize it’s more than just fast food, they also experience Filipino cuisine,” added Mikey. More Fun in the Philippines” digital material, DOT and Jollibee jointly hosted the ultimate feast-ival at the Islas Pinas in Pasay City.
Apart from DOT Secretary Berna, Jollibee Foods Corporation (JFC) Chief Executive Officer Ernesto Tanmantiong, JFC Philippines Country Head Joseph Tanbuntiong, Jollibee Philippines President JJ Alano, Jollibee Global Chief Marketing Officer Francis Flores, and DOT Assistant Secretary for Branding and Marketing Communications Howard Uyking were also present to show their support for the campaign.
They guided guests through the expansive food and heritage village by Chef JP, Chef Jordan, Mikey, and Jollibee.
