Panasonic, the worldwide leader in revolutionizing television is once again taking picture quality to new heights which is seen in its 2018 4K UHD TV range. The technology behind it is 4K Pro HDR technology with next-gen Hollywood Cinema Experience (HCX) 4K processor & 4K Hexa Chroma Drive Pro. The said innovation that reproduces the colour of real life is the Hexa Chroma Drive, Panasonic’s original colour processing technology which delivers the best picture quality possible from flagship model OLED, down to their HD LED range. Mr. Shinichi Hayashi, President of Panasonic Manufacturing Philippines Corporation said, “Panasonic’s superior image processing techniques have been finessed over decades of TV development with exceptional unique technologies while continuing a 20-year Hollywood collaboration. We are confident that our 2018 TV lineup will deliver the ultimate viewing experience for Filipinos to date.”
Host Christine Jacob welcomed the guests then introduced the guests to the new Panasonic 2018 OLED TV Series collection before giving the stage to respective Panasonic executives: Mr. Shinichi Hayashi, President of Panasonic Manufacturing Philippines Corporation proudly introduced the new line and what people can expect from the new 4KTVs. He was followed by Mr. Terry Saito, Director of AV Merchandising Division, Panasonic Appliances Marketing Asia Pacific who shared information about the advanced and refined technology of the new Panasonic TVs while Rain Zapanta, TV product manager Panasonic PH revealed the striking features that makes the 4KTVs superior.
Special guest and Mike Carandang, Emmy-Award winning producer and director joined Host Christine Jacob and the Panasonic executives on stage for a quick banter as he shared his views on why “colours” are a big factor when it comes to enhancing your TV viewing experience especially when it comes to film creation and cinema. Mr. Masaru Toyota, VP for Sales; Marketing of Panasonic PH officially ended the program with his closing remarks as he thanked the guests and shared that more exciting things are in store for Panasonic in the future.
Panasonic OLED TV: The Choice of Hollywood
Panasonic has unveiled its next generation of OLED televisions as the centerpiece of its impressive 2018 TV line-up. The FZ1000 and FZ950 OLED Series feature the latest enhancements to Panasonic’s proprietary Hollywood Cinema Experience (HCX) 4K processor, delivering the most accurate and compelling picture quality, as Hollywood filmmakers intended.
“It’s not just us who believe the latest Panasonic televisions are uniquely designed to show pictures in the way they were created to be seen. Some of the film and TV industry’s biggest names now use Panasonic OLED televisions as an essential part of their work processes.” – Terry Saito, Director of AV Merchandising Division, Panasonic Appliances Marketing Asia Pacific
Key capabilities – Panasonic Television 2018
Panasonic has expanded its OLED range this year with the introduction of two series – the FZ1000 and FZ950. All feature the most powerful generation of Panasonic’s 4K Pro HDR technology with the newest OLED panel and the advanced HCX 4K processor. Both 2018 OLED range now feature an Absolute Black Filter to provide the purest, most accurate black
levels by absorbing ambient light in order to eliminate reflections – especially beneficial in brightly lit rooms. The new TVs are also THX® and Ultra HD Premium certified – further proof of their exceptional quality. To complement its superior picture, the FZ1000 OLED Series boasts an upgraded Dynamic Blade Speaker, with Technics engineers responsible for every stage of development, from mechanical and electrical circuit design through to sound tuning, to produce best in class sound for an integrated TV speaker. It boasts a 40 percent volume increase, with no less than eight multiple speaker units – four larger woofers, four squawkers and two tweeters, plus a quad passive radiator to boost bass. Design aesthetics have also been enhanced, with the sound blade able to be wall mounted completely flush with the TV.
FZ1000 is available in 65-inch panel and FZ950 is available in 55-inch panel. Panasonic is also launching an impressive range of 4K UHD LED LCD TVs; FX700 Series in 65-inch and 55-inch screen sizes, and the FX600 Series in 49-inch and 43-inch screen sizes. From the FX700 Series upwards, Panasonic will offer compatibility with open platform HDR10+ dynamic metadata technology – set to provide superior colour, contrast and highlights on a scene-by-scene basis, ushering Filipino movie enthusiasts into a new era of home entertainment. Further enhancements that Panasonic has included are Dynamic Scene Optimiser and Auto HDR Brightness Enhancer. Dynamic Scene Optimiser uses picture analysis to mimic dynamic metadata when playing an HDR10 source. The TV detects brightness and optimises the way each scene appears, to yield more accurate results, rather than relying on the ‘one size fits all’ metadata provided by material mastered in the industry standard HDR10 format.
Furthermore, Auto HDR Brightness Enhancer ensures the best viewing experience by adjusting HDR content manually or automatically. A light sensor built into the TV continually monitors the ambient light levels in a room and adjusts the way HDR pictures are reproduced accordingly. Consumers can adjust the HDR brightness manually, using 15 different setting levels. All 2018 smart TVs have been upgraded to the new My Home Screen 3.0 operating system for hassle-free viewing and content access. This highly customizable OS allows even faster access to users’ favorite apps such as Netflix and YouTube. Drop by any Robinsons, Ansons, Abensons, EMCOR, K Servico and Du Ek Sam outlets to find out more, and see for yourself the newest 4K Ultra HD TV from Panasonic.
Panasonic and Lifestyle
Following the brand’s shift to lifestyle marketing, Panasonic merged technology with fashion and beauty spheres during its launch to better demonstrate the televisions’ capabilities. Experiential installations such as digital art gallery and film viewing awaited, followed by an exciting fashion and body art runway show. People feasted their eyes on a glamorous show side-by-side the true-to-life colour reproduction of the Panasonic 4K HDR TV output, proving how realistic and beautiful the display can be. With this direction, consumers better expect for more innovation by Panasonic that will upgrade not just their viewing experience, but also the way they enjoy their lives.
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PANASONIC 2018 TELEVISION LINE-UP
OLED RANGE: TH-65FZ1000S, and TH-55FZ950S
Tuned in conjunction with leading Hollywood experts, the 2018 OLED line-up delivers a truly flawless picture. Supporting this, Panasonic has made significant advancements to its 4K Pro HDR technology – with its HCX processor now providing incredibly precise professional-level colour control through the introduction of a Dynamic LUT (Look Up Table) system and a new industry standard in calibration at just 2.5 per cent luminance. As a result, colour reproduction in areas that are particularly difficult to reproduce, such as dark shadows and bright highlights, is now exceptionally accurate.
FX700 Series 4K HDR UHD LED LCD: TH-65FX700X, TH-55FX700X
4K PRO HDR panel allows the TV to process and display a truly natural HDR picture from HDR10+, HDR10 and HLG sources with excellent performance in both high brightness areas and dark shadows. Delivers impressive 4K viewing with 1800 Hertz backlight motion rate and local dimming for rich colour and detail. Versatility with a Twin Tuner and Bluetooth audio. Hexa Chroma Drive Pro for six-colour reproduction delivers stunningly accurate, natural pictures. Features a premium slim metal bezel and Panasonic’s Switch Pedestal with adjustable feet to conveniently adapt to the width of a TV cabinet.
FX600 Series 4K HDR UHD LED LCD: TH-49FX600X, TH-43FX600X
4K HDR panel allows the TV to process and display a truly natural HDR picture from HDR10 and HLG sources with excellent performance in both high brightness areas and dark shadows. With Adaptive Backlight Dimming, the TV’s backlighting is continually optimized to deliver rich contrast and immersive dark scenes. Include Panasonic’s Switch Pedestal with adjustable feet.[except 43”]
