Bonchon Philippines, the beloved Korean Fried Chicken brand that captured the hearts (and taste buds) of Filipinos, marks its 15th year of success with exciting milestones and a prestigious Top Brand 2024 award in the Korean Restaurant Category from InfluentialBrands®.
A Legacy of Excellence
Since landing in the Philippines in 2010, Bonchon has become a household name, introducing Filipinos to the signature crispy, tender, and flavorful Korean Fried Chicken crafted by founder Jinduk Seo. Over the years, the brand has continued to innovate while staying true to its authentic Korean roots, offering new dishes that satisfy the evolving Filipino palate.
Award-Winning Recognition
Bonchon’s dedication to quality and innovation was recognized by InfluentialBrands®, naming it the Most Influential Brand in the Korean Restaurant Category in 2024. This prestigious accolade reflects Bonchon’s role in popularizing Korean fried chicken and other Korean-inspired dishes across the country.
New Flavors and Dining Experiences
As Bonchon celebrates this milestone, exciting changes are on the horizon for 2025:
🍲 New Menu Items: Delicious additions such as Rosé Tteokbokki, Sizzling Bibimbowl, and Boneless Chicken provide a fresh twist on classic Korean comfort food. For dessert lovers, Café Koreano and Bingsu offer sweet and refreshing options.
🏢 Revamped Stores: Select Bonchon branches will showcase a refreshed look and ambiance, blending Korean flair with a relaxed vibe to elevate the dining experience.
SFGC: Bringing Global Flavors to Filipino Tables
Bonchon’s success is part of the growing legacy of Scottland Food Group Corp. (SFGC), led by Scott Tan. SFGC is known for bringing diverse international flavors to the Philippines, managing popular dining concepts like:
🍱 Go Bento – A Japanese fast-casual chain
🍕 Eat Pizza – A creative Korean-inspired pizza brand
🍞 Ya Kun Kaya Toast – A Singaporean retro-style café
A Bright Future Ahead
As Bonchon continues to grow, with new store openings, exciting menu innovations, and enhanced customer experiences, fans can look forward to even more satisfying dining adventures.
“Bonchon’s 15th anniversary is not just about celebrating the past—it’s about an exciting future filled with more flavors and unforgettable experiences,” said Scott Tan, Managing Director of Scottland Food Group Corp.
Stay Updated!
Satisfy your #KoreanCravings by visiting your nearest Bonchon branch! For more information, visit www.bonchon.com.ph or follow Bonchon on social media.
