Caltex, marketed by Chevron Philippines Inc. (CPI), is expanding its non-fuel retail (NFR) offerings by partnering with PICKUP COFFEE, a proudly Filipino brand known for its fast, delicious, and affordable beverages.
Elevating the Caltex Experience
Through this partnership, Caltex aims to enhance the overall customer experience by offering premium espresso-based coffee to customers while they refuel. This collaboration is expected to:
☕ Attract More Foot Traffic to Caltex stations
📈 Boost Revenue by increasing transaction value
🌟 Strengthen Brand Image by providing value-added services
Aligned for Long-Term Growth
Caltex’s strategy focuses on building trust-based partnerships that foster innovation and sustainable growth. The partnership with PICKUP COFFEE reflects this commitment, as both brands share a vision of delivering exceptional value and long-term success.
“PICKUP COFFEE is excited to collaborate with Caltex as we both prioritize relationships built on trust and shared success. We look forward to enhancing the customer experience and driving positive impact through this partnership,” said Francis Flores, Chief Executive Officer of PICKUP COFFEE.
“This collaboration with PICKUP COFFEE strengthens our brand presence and reinforces our commitment to providing customers with a seamless and rewarding experience. We are excited about the potential growth and value this partnership will bring,” added Billy Liu, General Manager and Country Chair of CPI.
