The popular Korean Friead Chicken brand, Bonchon Philippines, celebrates its incredible 15-year journey. Marked by deliciously crafted flavors and exciting milestones, the brand also took home InfluentialBrands® Top Brand 2024 award in the Korean Restaurant Category.
Bonchon Philippines is not only reflecting on its rich history and this remarkable recognition, the brand is also getting ready for an excitin year with a refreshed look and ambiance in their key locations. new store openings, and a host of exciting new menu items that are sure to keep cutomers coming back for more.
Named Top Brand 2024
Bonchon Philippines’ was recently awarded the prestigious title of Most Influential Brand in the Korean Restaurant Category by InfluentialBrands® for its commitment to Korean flavors and innovation.
Leveraging on more than 20 years of business knowledge, know-how and expertise in Asia, InfluentialBrands® is the premier Catalyst of Growth that celebrates “Champions of Excellence” in Asia. This accolade highlights how Bonchon Philippines has helped popularize the now-beloved Korean fried chicken and other Korean-inspired dishes in the country.
Started in 2010, Bonchon Philippines quickly became a favorite among Filipinos by introducing founder Jinduk Seo’s passion for Korean comfort food that led him to craft the ultimate crispy, tender, and flavorful, Korean Fried Chicken.
Bonchon Philippines stays true to its Korean flavors while innovating for the Filipino palate. In 2024, new offerings include Rosé Tteokbokki, a creamy, spicy twist on chewy rice cakes and pasta; and the Sizzling Bibimbowl, a hearty rice dish available in original and spicy flavors.
The Beef Stew, now served sizzling, boasts tender short ribs in bold Korean flavors, while the Boneless Chicken delivers effortless, flavor packed indulgence. For drinks and desserts, Café Koreano blends rich coffee with milky Korean snow ice, while Bingsu offers a refreshing, sweet
milky treat.
The brand, which continues to grow, just unveiled a refreshed look in 2025. Select spaces were revamped which enhances the dining experience, blending a Korean flair with a relaxed vibe to welcome both loyal customer and new customers. As the brand celebrates 15 years in the country, Bonchon stans will be treated to more exciting new dishes that will keep them coming back.
“Bonchon Philippines’s 15th anniversary isn’t just a celebration of the past; it’s a glimpse into an exciting year filled with even more flavor, growth, and unforgettable dining experiences brought to you by Scottland Food Group. We thank you all for being part of our journey and look forward to sharing more exciting news in the coming months,” said Scott Tan, Managing Director of Scottland Food Group Corp.
SFGC’s Growing Legacy
Scottland Food Group, which was founded by Scott Tan, has been a key player in bringing diverse international flavors to the Philippines. Bonchon was introduced to the Philippine Shores by Scott Tan in 2010 which quickly became a household name for its signature Korean-style fried chicken. Scottladn Food Group also operates other innovative dining concepts, including Japanese fast-casual chain Go Bento, the creative Korean-inspired pizza brand Eat Pizza, and the Singaporean chain of mass-market, retro-ambience cafes selling toast products Ya Kun Kaya Toast.
A valuable support for the diversity of cultures and cuisines from all around the world is greatly reflected by the group’s commitment to itroduce new flavors to the Philippines. A testament to the warm and welcoming nature of Filipinos. The group continues to shape the evolving food scene in the country through a strategic innovation and a deep understanding of local tastes.
With store openings on the horizon, award recognition, and exciting menu launches, the future is bright for this Korean Fast Casual Restaurant, and fans can’t wait to see what’s next! Satisfy your #KoreanCravings and visit the Bonchon brand near you! For more information about Bonchon, just go to www.bonchon.com.ph or visit their social media pages!
