The Philippines’ largest sports playground kicks off with pickleball and running.
SM Supermalls has officially launched the SM Active Hub, marking the beginning of the Philippines’ largest sports experience. Held at the SM Mall of Asia (MOA) on March 9, 2025, the event brought together 30,000 participants across various fitness and sporting activities, cementing its status as the country’s biggest sports initiative.
(L-R): Run with Pat founder Patrick Rubin, Toby’s Sports President Toby Claudio Jr., SM Supermalls President Steven Tan, SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, RunRio founder Rio de la Cruz, and RunRio Inc.’s Nicole de la Cruz
The launch was a collaborative effort, featuring the Filipina CEO Circle’s 2025 Women’s Run PH at the SM MOA Concert Grounds and the annual SM2SM Run spanning SM Seaside City Cebu to SM City Cebu. These events underscored SM’s commitment to fostering a healthier, more active lifestyle nationwide.
A Grand Celebration of Fitness and Community
Thousands of participants gathered at SM MOA’s Music Hall to witness the unveiling of SM Active Hub’s vision: to revolutionize fitness and sports engagement across the Philippines. Boasting an expansive network of 44 pickleball courts in 21 SM malls and 14 running hubs across the country, SM Active Hub offers unparalleled accessibility to top-tier sports experiences.
“At SM Supermalls, we are dedicated to creating spaces where Filipinos can thrive. With the launch of SM Active Hub, we are introducing the country’s largest sports playground. From pickleball to running, our hub offers tournaments, fun runs, sports training, and wellness workshops for all ages and skill levels,” said Steven Tan, President of SM Supermalls.
Players test their skills on the court during the SM Active Hub pickleball activation at SM City Consolacion in Cebu.
Pickleball, Running, and More: The Start of a Sports Revolution
The launch event showcased thrilling pickleball exhibition matches, highlighting the sport’s rising popularity. Partner-run clubs gathered to foster a strong sense of community, further solidifying SM Active Hub’s role in promoting fitness nationwide.
SM Active Hub’s extensive network includes iconic running hubs at SM Mall of Asia, SM By the Bay, and SM Seaside City Cebu. Pickleball enthusiasts can now enjoy the sport at SM North EDSA, SM Southmall, and several other SM malls, making it the largest pickleball network in the Philippines.
The SM Active Hub brings the fun of pickleball to SM City Grand Central, with players of all ages enjoying the action.
Spanning from Tuguegarao to Davao, the nationwide reach of SM Active Hub reflects SM Supermalls’ dedication to encouraging an active lifestyle across the country.
Supported by Leading Brands
SM Active Hub is backed by top brands, including Toby’s Sports, Asics, Sports Central, Under Armour, Power Mac Center, Hydroaid, Daily Fix, But First, Coffee, and Taters. Their support underscores the initiative’s significance in promoting sports and wellness.
Be Part of the Largest Sports Movement
This is just the beginning. SM Supermalls promises more venues, events, and thrilling sports experiences in the coming months.
Join the movement! Download the SM Malls Online app to register for SM Active Hub, explore upcoming events, and unlock exclusive perks from participating tenants nationwide.
Step into the future of fitness with SM Active Hub—the biggest and most exciting sports experience in the Philippines!
