Ascott Limited Philippines marks a significant milestone in 2025, celebrating 25 years of redefining hospitality in the country. Since the launch of Somerset Millennium Makati in 2000, the group’s portfolio has expanded to 17 distinctive properties, seamlessly blending Ascott’s world-class service with the warm, heartfelt hospitality that Filipinos are known for.
Charting New Horizons in 2025
Under the leadership of Cluster General Manager Rennan John Reyes, Cluster General Manager Cecille Teodoro, Director of Brand and Marketing Loven Ramos, Country General Manager Patrick Vaysse, and Director of Sales & Distribution Denise Olegario, Ascott Philippines unveils the Horizons Campaign—a year-long initiative that embodies the brand’s dedication to pioneering hospitality in emerging urban destinations.
With an emphasis on regenerative travel, the campaign encourages travelers to leave a positive impact on destinations by immersing themselves in the country’s diverse cultures, gastronomy, and unique experiences. As Ascott embarks on this journey, it remains committed to pushing the boundaries of transformative hospitality, offering guests curated cultural, culinary, and eco-conscious adventures throughout the year.
Exclusive 25th Anniversary Rewards & Offers
In celebration of this milestone, Ascott introduces “25 Years, 5 Brands, 25 Thousand Exclusive,” a rewarding experience running from March 15, 2025, to year-end. The first 25 guests who complete five unique stays—either across one property per brand (Ascott, Oakwood, Citadines, Somerset, and lyf) or at five different properties under the same brand—will receive 25,000 Ascott Star Rewards points. Each stay includes complimentary breakfast, an exclusive Horizons Campaign welcome kit, and access to elevated amenities.
A Gastronomic Journey Across Ascott’s Homegrown Restaurants
Food lovers can indulge in a culinary adventure with Ascott’s signature dining establishments, from Scott’s, Bay City Café, and Alejo in Manila to Namit, Fuego, Pureza, Adlao, and Tam-Is in Bacolod. The group is also set to unveil new in-house restaurant concepts, further expanding its diverse gastronomic offerings.
From March 15 to December 31, 2025, diners can enjoy special anniversary dishes and a complimentary dessert for every PHP 2,500 spent in participating restaurants under the “25 Years of Flavor: A Taste of Ascott’s Anniversary Treats” promotion.
Expanding Horizons: New Openings in 2025
With an ever-growing presence in the Philippines, Ascott continues its expansion, bringing five new properties to key cities:
- Somerset Valero Makati – Nestled in Makati’s bustling CBD, offering seamless access to major business hubs, shopping centers, and urban parks.
- Citadines Southwoods Biñan – Strategically located in Laguna’s largest integrated township, featuring upscale amenities tailored for business and leisure travelers.
- Somerset Gorordo Cebu – A stylish, New York-inspired residence near Cebu Business Park, catering to corporate and leisure guests.
- Citadines Paragon Davao – A 250-unit property integrated with retail, office, and event spaces, ideal for travelers exploring the vibrant city of Davao.
- Citadines Greenhills – A centrally located urban haven in San Juan, designed for both short-term and extended stays.
Looking Ahead: Resorts & Future Developments
Beyond 2025, Ascott Philippines will expand further with new properties in Pasay, Mandaluyong, Malate, Batangas, Cagayan de Oro, and Cebu. The group is also set to introduce its first resorts, elevating the hospitality landscape:
- Préférence Siargao – A 45-villa beachfront sanctuary that blends modern comforts with the island’s laid-back charm, offering an exclusive retreat for travelers.
- Citadines Mactan Cebu – The brand’s debut resort on Mactan Island, featuring 200 rooms, a signature restaurant, a grand ballroom, a spa, and other premium amenities.
These additions will contribute 6,000 new keys to Ascott’s extensive portfolio, reinforcing its position as a leader in the hospitality industry.
Join the Celebration
Ascott Philippines’ 25th anniversary festivities will culminate in June 2025, with the highly anticipated Ascott Star Rewards Caravan making a grand return in the third quarter. Stay updated on exciting promotions and events by following @discoverasrphilippines on Instagram and Discover ASR Philippines on Facebook.
As Ascott embarks on the next chapter of its journey, it invites guests to explore new horizons and create unforgettable memories in the heart of Filipino hospitality.
