HONOR Philippines is proving that innovation isn’t just about cutting-edge devices—it’s also about how brands connect with consumers. By embracing a bold, data-driven approach to e-commerce, HONOR has emerged as a top performer on TikTok Shop, leveraging the platform’s full ecosystem to drive visibility, engagement, and sales.
A Breakout Performer in Social Commerce
HONOR’s strategic shift to TikTok Shop-first retail has paid off significantly. In Q4 2024, the brand recorded a 1.7x performance increase compared to the first three quarters, securing its position among TikTok Shop’s Top 20 brands in the Phones & Tablets category and landing at #13 overall.
This success is driven by a powerful combination of product innovation, engaging content, and precision advertising—all guided by TikTok Shop’s ACE Indicator System, which optimizes seller performance based on Assortment, Content, and Empowerment.
By executing high-impact product drops, viral content strategies, and targeted advertising, HONOR achieved an impressive 174% growth in gross merchandise value (GMV) in Q4 alone, showcasing its ability to turn digital engagement into real-world sales.
Strategic Product Launches Drive Sales
A key pillar of HONOR’s growth was its well-timed product launches tailored for TikTok Shop’s unique shopping experience. The release of the HONOR X7c during the 11.11 Paskong Panalo Sale became a major growth driver, maximizing visibility during peak sales periods.
To further strengthen its e-commerce presence, HONOR rolled out exclusive discounts, including 10% off the HONOR X9b during regular sales and up to 30% off with TikTok Pay Later.
Flexible Payments with TikTok Pay Later
TikTok Pay Later, a credit-based payment method available on TikTok Shop, allows customers to “shop now, pay later” with credit limits of up to PHP 50,000, repayable in up to 12 installments. This flexible payment option enhanced the overall shopping experience, making HONOR’s deals even more attractive.
“We strategically time our product launches to align with major sales events, ensuring maximum engagement and conversions,” said Stephen Cheng, Vice President of HONOR Philippines. “TikTok Shop provides the perfect platform to showcase our innovations, offering consumers both quality and value in a seamless shopping experience.”
HONOR also optimized its product listings, highlighting key selling points to boost discoverability. This strategy led to a 114% increase in Shop Tab GMV and a 3x growth in non-affiliate GMV, reinforcing the impact of organic and affiliate-driven sales efforts.
Engaging Content Turns Viewers into Buyers
HONOR Philippines has harnessed the power of content-driven commerce, turning TikTok Shop into a hub for immersive shopping experiences.
💡 12-Hour Daily Livestreams: By hosting interactive live selling sessions, HONOR engaged with shoppers in real-time, leading to a 400% increase in Live GMV during the 12.12 Paskong Panalo Sale compared to regular business days.
📈 8x Growth in Live Selling Revenue: Quarter-on-quarter, live sales skyrocketed, proving the increasing demand for interactive shopping experiences.
🔥 Viral Content & Challenges: HONOR also participated in trending short-form content and challenges, boosting brand engagement. One of its most successful sessions even recorded a gross profit margin (GPM) of 17.72, proving that highly engaging content drives strong sales performance.
Maximizing TikTok Shop’s Advertising Tools
Beyond content, HONOR Philippines fully leveraged TikTok Shop’s advanced advertising solutions to enhance its digital commerce leadership.
🎯 Precision-Targeted Ads: HONOR deployed a strategic mix of ad formats, including:
- Product Showcase Ads (PSA)
- Video Shopping Ads (VSA)
- Live Shopping Ads (LSA)
This data-driven advertising approach resulted in a 4.5x increase in return on ad spend (ROAS) and secured HONOR a spot among TikTok Shop’s Top 11 brands in the Phones & Tablets category during the 12.12 sale.
📺 Watch HONOR’s TikTok Shop Journey:
🔗 TikTok Video
“Our strategic approach to TikTok Shop’s ad solutions has been instrumental in reaching the right audiences and delivering impactful results,” added Stephen Cheng. “By leveraging data insights and optimizing our campaigns, we’ve strengthened our visibility and deepened our connection with consumers.”
Setting the Standard for Digital Retail Excellence
As e-commerce continues to evolve, HONOR Philippines is redefining how tech brands blend innovation, content, and marketing strategy to dominate the digital marketplace.
Through strategic product launches, immersive livestreams, and precision-targeted advertising, HONOR has positioned itself as a leader in the competitive smart device industry.
“HONOR Philippines has fully maximized TikTok Shop’s ecosystem, using its tools to build deep connections with Filipino consumers,” said Franco Aligaen, Marketing Lead at TikTok Shop Philippines. “Their success proves how TikTok Shop empowers brands to thrive globally through innovation and audience engagement.”
HONOR’s achievements highlight the transformative power of social commerce, setting a new benchmark for brands navigating the future of digital retail.
🔹 Wishlist & Shop HONOR Devices Now on TikTok Shop!
For more information on HONOR Philippines’ latest offerings, visit their official TikTok Shop page.
