Two powerhouse names come together once again! TCL Electronics, a global leader in consumer electronics and the world’s second-largest TV brand, has reaffirmed its partnership with Asia’s superstar, Kathryn Bernardo, through a recent contract renewal.
The renewed collaboration was made official during a contract signing event at Studio Simula on January 23. Present at the event were Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager of TCL, alongside Kathryn’s co-manager Lulu Romero and Francis Kalayaan A. Vidanes of VCM The Celebrity Source.
“We’re thrilled to celebrate Kathryn’s third year with TCL and the enduring success of our partnership. Her authenticity and strong connection with consumers have played a key role in our campaigns, effectively bringing our ‘Inspire Greatness’ message to life over the past two years,” said Joseph Cernitchez, TCL Philippines Brand Manager.
In response, Kathryn expressed her gratitude to TCL for their trust and confidence in her, appreciating the opportunity to contribute to the brand’s growth and success.
“I’m incredibly proud to be part of TCL’s journey to the top. Having seen the competitive market and experienced TCL products firsthand, I can confidently say they stand out for their exceptional quality and reliability—perfect for both home and commercial use,” shares Kathryn.
Her loyalty to the brand is evident in her personal use of TCL products. When asked about her favorites, she enthusiastically responds, “I absolutely love my TCL QLED PRO TV. It makes streaming my favorite shows and movies effortless, offering the perfect escape from my hectic schedule. It also brings my family together for movie nights, which I truly cherish. The picture quality is outstanding! These products enhance my lifestyle, whether for work or relaxation, making it easier to balance my busy days.”
Beyond performance, Kathryn appreciates TCL’s commitment to catering to Filipino households. “What I love most is that TCL designs products with Filipinos in mind. They make high-quality entertainment and smart technology more accessible, ensuring families stay connected, entertained, and productive. Whether it’s a TCL TV that elevates movie nights or smart devices that streamline daily tasks, TCL continues to innovate for modern Filipino families. Their products truly bridge the gap between technology and everyday living,” she adds.
TCL has also announced that Kathryn will once again take center stage in its upcoming marketing campaigns, promoting key product lines such as TVs, washing machines, air conditioners, and refrigerators.
Mr. Cernitchez shares his excitement for the year ahead, stating, “2025 is set to be an exciting year for TCL, and we are thrilled to continue our partnership with Kathryn. She is the perfect fit for TCL, embodying everything that ‘Inspire Greatness’ stands for. Expect more breakthroughs and innovations as we unveil our upcoming campaigns.”
As TCL celebrates its 25th anniversary and renews its partnership with Kathryn, the brand remains dedicated to creating user-centric appliances that promote a stylish, natural, and eco-conscious lifestyle. This commitment is reflected in TCL’s cutting-edge smart and sustainable home solutions, designed to enhance everyday living.
Now in their third year of partnership, TCL and Kathryn have built a strong and enduring bond. As the brand continues to push the boundaries of innovation, Kathryn expresses her gratitude for being part of its journey—both professionally and personally. “My journey with TCL has been truly remarkable, filled with unforgettable moments. One of the most rewarding experiences has been witnessing the innovative technology and quality that TCL brings into Filipino homes. It’s an honor to represent a brand that is committed to improving lives through technology. Celebrating TCL’s 25th year in the Philippines makes this partnership even more meaningful, as we look back on our shared growth and successes,” she says with her signature radiant smile.
