PUMA races into 2025 with a dynamic update to its iconic Speedcat footwear. Now available in eight vibrant colors, the refreshed lineup includes the classic black and red colorways, the previously released Whisp of Pink, and bold new additions such as Archive Gold, Modern Mint, Pelé Yellow, Royal Blue, and Sea Kelp.
Local Flavor, Bold Perspectives
To celebrate the launch of its new Speedcat colorways, PUMA enlisted six local content creators who have made a lasting impact in their respective fields to star in a vibrant campaign. With their influence and flair, PUMA breathes new life into this iconic collection, blending bold style with a distinctly local touch.
Set against the rugged streets of Manila, these trailblazers showcase their individual styles, proving that the Speedcat is as at home navigating urban landscapes as it is dominating the racetrack. Their unique interpretations bring a fresh, local perspective to the timeless appeal of the sneakers.
Discover how these dynamic personalities put their spin on the “Rewrite the Classics” campaign, spotlighting the latest PUMA Speedcat colorways.
Drag queen, performer, and RuPaul’s Drag Race Philippines Season 3 star Myx Chanel brings electrifying energy to the campaign. Styled in PUMA apparel and rocking the ultra-vibrant Archive Gold Speedcat, Myx serves up larger-than-life looks that perfectly capture the spirit of the collection.
TikTok sensation and artist Raco Ruiz, known for his signature “conyo” humor and creativity, brings a refreshingly authentic vibe to the campaign. Styled in vibrant PUMA ensembles, Raco pairs his unique flair with the PUMA Speedcat in the bold Pelé Yellow colorway, proving that striking shades can effortlessly complement even the most unconventional wardrobe choices.
Singer and content creator Reneé Dominique effortlessly blends music and fashion with her soulful voice and impeccable style. For the campaign, she pairs the PUMA Speedcat in the fresh Modern Mint colorway with a sleek monochromatic ensemble and PUMA’s ARCHIVAL SEASONAL Racer Jacket. The look pays homage to the shoe’s racing heritage while reflecting her youthful, modern street aesthetic.
Renowned for her glowing “morena” beauty and impeccable style, Belle Rodolfo brings an air of elegance and sophistication to the campaign. She pairs the PUMA Speedcat in Whisp of Pink with a sleek white, sleeveless PUMA maxi dress, showcasing how these timeless sneakers can exude glamour just as effortlessly as they embody casual cool.
DJ and trendsetter DJ Marx turns heads with his effortlessly cool style, bringing his signature vibe to the campaign. Rocking the PUMA Speedcat in the classic black colorway, he pairs it with the ARCHIVAL SEASONAL Racer Jacket and sleek sunglasses, fully embracing the racer-inspired aesthetic—both on and off the turntables.
New York-based artist and illustrator Jappy Agoncillo, known for his nostalgic flair and vibrant, bold designs, is a natural fit for the campaign. Sporting the PUMA Speedcat in the striking Royal Blue colorway, he completes his look with a classic PUMA ensemble, embodying creativity and timeless style.
Fuel Your Style with the PUMA Speedcat, Now in More Colorways
Get ready to cop the new PUMA Speedcat colorways, dropping January 15, 2025, on PUMA.com! The vibrant Royal Blue and Whisp of Pink options will be available at PUMA stores in Bonifacio High Street, Shangri-La Plaza, and SM North EDSA. Meanwhile, the striking Gold, Pelé Yellow, Sea Kelp, and Modern Mint colorways will be in stock at PUMA Bonifacio High Street and Shangri-La Plaza.
For fans of the OG styles, the classic Black and Red colorways are making a comeback! These timeless favorites will be restocked on PUMA.com and available at PUMA stores in Bonifacio High Street, Shangri-La Plaza, SM North EDSA, Gateway Mall, and Ayala Malls Manila Bay.
And here’s a bonus: the PUMA Speedcat Mid in the original Black and Red is launching exclusively on PUMA.com on January 15, 2025!
Don’t miss a beat—follow PUMA Philippines on Instagram for the latest updates and releases.
For more details, visit www.puma.com.
