SM mallgoers’ kindness makes this holiday season brighter, with 50,000 Bears of Joy spreading happiness to children.
This holiday season, SM mallgoers accomplished something truly special by donating 50,000 SM Bears of Joy to children in underserved communities. In collaboration with Toy Kingdom, this milestone was part of a record-setting campaign where 100,000 bears were sold, thanks to the incredible generosity of shoppers who united to spread holiday cheer to those in need.
Pure joy captured in a single moment—thank you to SM Supermalls shoppers for making this holiday season extra special for these kids
An annual initiative by SM Cares, the SM Bears of Joy campaign invites shoppers to spread festive cheer by purchasing a pair of specially designed plush bears—one to keep and one to share. This year’s theme, “Hug-a-Mood,” introduced four delightful bears: Mikah, the curious explorer; Ash, the gentle and shy friend; Bree, the spirited adventurer; and Ronnie, the creative dreamer. Each bear embodied its own unique personality, capturing the warmth and joy of the holiday season.
Giving back this holiday season, SM City Urdaneta Central brings joy to children of Urdaneta City Social Welfare and Development Office with Bears of Joy.
Beyond the impressive numbers, the true impact of this campaign is seen in the waves of care it generates. Each donated bear symbolizes the kindness and generosity of a community coming together to give back. These acts of giving not only spread joy but also instill hope, proving that even the smallest gestures can bring about meaningful change within communities.
This initiative serves as a heartfelt reminder that the holidays are about creating cherished memories, particularly for children who may not always experience the season’s joy. Thanks to the unwavering generosity of SM shoppers, the Bears of Joy campaign brought smiles, warmth, and a powerful message of love to children across the country.
SM Cares, the corporate social responsibility arm of SM Supermalls, champions initiatives that benefit communities and the environment. Its key advocacies encompass programs for the Environment, Persons with Disabilities, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.
To discover more about these impactful programs, visit www.smsupermalls.com/smcares.
