Concepcion Industrial Corporation (CIC), the leading provider of home and enterprise solutions, celebrated the spirit of giving this holiday season through its fourth annual “Be The Light” Christmas initiative. This year, CIC employees spread joy and hope to adopted communities in Barangay Alabang Riles and Barangay Diezmo Cabuyao by volunteering their time and resources to make the season brighter for children and families.
Central to the initiative is CIC’s mission of giving back to the larger community. Employees distributed Christmas gift bags filled with toys and food, and hosted a festive program titled “Masayang Salu-Salo Sa Pasko”. The event featured traditional Filipino games and performances, creating a heartwarming celebration that embodied teamwork, compassion, and a genuine commitment to uplifting others.
“Masaya ako na nakasali ang anak ko sa event na ‘to. Isang simpleng araw ng Pasko, laro, at mga donasyon, malaki na ang naitutulong sa amin dito. Maganda kasi siya dahil nakakatulong siya sa development ng bata,” (“I am happy my child got to participate in this event. A simple day of Christmas celebration, games, and donations goes a long way for us here. It’s great because it helps with the development of the child.”) shared Angeline Koderoso, a mother from Barangay Alabang Riles.
“Sa araw-araw, vendor ako, nagtitinda ng basahan habang nag-aalaga sa mga anak ko. Kaya’t sobrang espesyal ng araw na ‘to para sa amin, at tuwang-tuwa ako na nakapunta kami. Sobra silang natuwa,” (“On a daily basis, I’m a vendor, selling rags while taking care of my kids. So, today was extra special for us, and I am glad we were able to attend. It made them really happy.”) said Susan Dela Cruz, another Barangay Alabang Riles resident.
Launched in 2020 during the height of the COVID-19 pandemic, CIC’s “Be The Light” program initially focused on distributing Noche Buena gift donations to families in partnership with the Assumption Alumnae Association. The initiative reached communities across the Philippines, including Baguio, Pampanga, Taguig, Samar, and Iloilo. In the post-pandemic period, CIC has shifted its focus to supporting nearby areas, allowing employees to directly engage with adopted communities through in-person celebrations.
“It’s important for us to adapt our initiatives to address pressing needs within our extended community,” said Rafael C. Hechanova, Jr., CIC’s Chief Corporate Affairs Officer. “We are grateful for our hardworking employees and hope the community efforts this Season of Giving continue to inspire others.”
This year’s program was made possible through the support of KC Wonderland Corporation (World of Fun), OTTO Shoes, and Gardenia Bakeries Philippines, Inc. Their collaboration highlights CIC’s enduring commitment to enriching the lives of Filipinos, especially during the holidays—a season dedicated to giving back and spreading joy.
