Leading mobility company inspires Filipinos to advance toward limitless possibilities with new commercial vehicle built for their needs
Toyota Motor Philippines (TMP) has officially launched the Next Generation Tamaraw in a spectacular event broadcast across eight locations nationwide. The unveiling, which took place in Makati City, Quezon City, Pasay City, Pampanga, Laguna, Cebu City, Davao City, and Cagayan de Oro City, also reached a wider audience through a live online stream.
A name long recognized by Filipinos, the Toyota Tamaraw is celebrated for its reliability and durability. Known for its versatile build, it has been a trusted companion for businesses and families alike. In response to the evolving needs of the Philippine market, TMP has reimagined the Tamaraw for today’s world, introducing the Next Generation Tamaraw — a modern multi-purpose vehicle designed for both people and goods transport, suitable for personal and business use. The new model is proudly manufactured locally at the Toyota Motor Philippines plant in Santa Rosa, Laguna.
The Next Generation Tamaraw: A New Era of Mobility
The Next Generation Tamaraw embodies Toyota’s commitment to innovation, while staying grounded in its heritage. Built on Toyota’s global IMV platform, it maintains the same trusted qualities of the original Tamaraw that served Filipino roads in the 1990s and early 2000s. However, as the needs of businesses and individuals have evolved, so too has the Next Generation Tamaraw, making it a reliable solution for today’s dynamic market.
“We sat down and communicated with potential customers to ask what they look for in the Tamaraw. Hearing their comments and requests face-to-face regarding our vehicles inspired and reminded me and our team to make ever-better cars,” shared TMP President Masando Hashimoto during the grand launch of the Next Generation Tamaraw.
Versatility Meets Performance
The Next Generation Tamaraw is available in both diesel and gasoline variants, catering to a variety of passenger and cargo needs. The diesel models are powered by the robust and fuel-efficient 2.4L 2GD-FTV engine, making them ideal for heavy-duty applications. Meanwhile, the gasoline variants feature the reliable 2.0L 1TR-FE engine, designed for consistent and dependable performance.
With these options, the Tamaraw continues its legacy of versatility and adaptability, ensuring it meets the diverse demands of modern Filipino enterprises and families.
During the grand launch, Toyota showcased the Next Generation Tamaraw’s original equipment variants, designed to meet a wide range of needs. Among the configurations unveiled were the Long Wheelbase (LWB) Dropside and LWB Utility Van, both set for retail availability in January 2025, and the LWB Aluminum Cargo, scheduled for commercial release in March 2025. These models emphasize the Tamaraw’s adaptability and customizable design for various applications.
Retail sales for the Short Wheelbase (SWB) versions of the Utility Van, Dropside, and Aluminum Cargo variants will follow at a later date, further expanding options for businesses and individuals seeking dependable and versatile transportation solutions.
Toyota also unveiled upcoming conversions for the Next Generation Tamaraw, highlighting its exceptional versatility. Among the featured models were the Ambulance, Patrol Van, and Refrigerated Van, all soon to hit the market. Additionally, Toyota showcased special conversions such as the Food Truck, Mobile Service Vehicle, and Camper RV, underscoring the vehicle’s adaptability. These conversions were developed in collaboration with Toyota Mobility Solutions Philippines (TMSPH), demonstrating TMP’s commitment to meeting diverse mobility needs.
“The possibilities for this vehicle are truly endless,” said TMP President Masando Hashimoto. “These innovations, which will have a lasting impact on the lives of Filipinos, are the embodiment of our vision captured in our tagline, Abante, Posible.”
TMP First Vice President for Vehicle Sales Operations, Danny Cruz, emphasized the Tamaraw’s versatility during the marketing presentation. “As Chief Engineer Jira explained, the Next Generation Tamaraw adapts to the body style that best suits your needs. It can transform into anything we can imagine. We ensured a deep understanding of our customers by visiting small and medium business owners across the country to learn about their mobility challenges,” Cruz shared.
Purpose-Built In-House Conversions
The in-house conversions—Utility Van, Dropside, and Aluminum Cargo—are designed with features tailored for daily commercial and personal needs:
- Utility Van: Boasting a spacious interior with foldable seats, it’s ideal for transporting people or goods comfortably. A built-in rear A/C ensures passenger comfort.
- Dropside: Equipped with a large deck space, high panel height, and three-side panel access, this variant simplifies the loading and unloading of various goods.
- Aluminum Cargo: Built for durability, it features aluminum interior and exterior panels, making it perfect for transporting both dry and wet goods in any condition.
Affordable Solutions for the Practical Filipino
The Next Generation Toyota Tamaraw offers competitive pricing, starting at PHP 937,000 for the 2.4 Dropside DSL M/T LWB variant. TMP Chairman Alfred V. Ty also announced during the Tamaraw Roll-off Ceremony on November 28 that a gas-powered SWB variant will soon be available, with pricing starting below PHP 800,000—making this versatile vehicle accessible to more Filipinos.
The top-tier 2.4 GL Dropside DSL A/T LWB variant is priced at PHP 1,075,000 and delivers exceptional performance with a maximum output of 150 ps at 3,400 rpm and a torque of 400 Nm between 1,600-2,000 rpm. Safety is a priority, with features such as driver and passenger airbags, Anti-lock Brake System (ABS), and Electronic Brake Distribution (EBD) ensuring peace of mind on every journey.
Other variants, like the 2.4 Aluminum Cargo DSL M/T LWB and 2.4 Utility Van DSL M/T LWB, are available at PHP 1,041,000 and PHP 1,142,000, respectively, offering tailored solutions for diverse needs.
Simplified Ownership Experience
Toyota Motor Philippines (TMP) has partnered with Toyota Financial Services Philippines to make owning the Next Generation Toyota Tamaraw hassle-free. Flexible financing options include low down payments and customizable weekly payment plans.
TMP also collaborates with insurance partners to offer customized insurance policies, ensuring customers get coverage tailored to their needs.
To make maintenance straightforward, TMP provides a PHP 1,200 service discount voucher for every Periodic Maintenance Service (PMS) up to the 40,000-kilometer check-up.
Expanded Mobility Solutions
In addition to the special vehicle conversions, Toyota Mobility Solutions Philippines (TMSPH) offers services like the On-Demand Shuttle System, Logistics Matching Service, and more—further enhancing the Tamaraw’s appeal for businesses and enterprises.
A Complete Customer Journey
TMP has created a total ownership package, combining competitive pricing, seamless after-sales service, and robust mobility solutions. “We want to cover every customer journey touchpoint—from purchase to conversion and maintenance. With this total package, we aim to make the customer experience hassle-free so our customers can focus on achieving their dreams,” said Danny Cruz, TMP First Vice President for Vehicle Sales Operations.
Catering to a Key Market
The Next Generation Tamaraw belongs to the commercial vehicle segment, which dominates the market with a 73.64% share according to the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) Q3 2024 report. This segment supports micro, small, and medium enterprises (MSMEs), local government units (LGUs), and logistics services, making the Tamaraw a crucial tool for businesses and communities.
Reserve Yours Today
Reservations for the Next Generation Toyota Tamaraw are now open at all Toyota dealerships nationwide. A complete list of dealers is available at www.toyota.com.ph/dealer.
For more details about the Next Generation Tamaraw, visit www.toyota.com.ph/next-generation-tamaraw or inquire at your nearest Toyota dealership.
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