This holiday season, Philippine Airlines (PAL) is not just transporting travelers to their destinations — it’s taking them on an emotional journey. With its latest campaign, “Care That Comes From The Heart,” PAL brings to life its iconic tagline, “The Heart of the Filipino,” through a heartwarming film that showcases the warmth and genuine care Filipinos are known for.
At the heart of the campaign is the film “Alaga” (Care), which offers an intimate look into the everyday lives of PAL’s crew and staff. The film highlights their thoughtful, meaningful acts of care — simple yet profound moments that reflect the essence of Filipino hospitality. These gestures elevate routine service into deeply personal experiences, making each interaction feel special and genuine.
The film is beautifully paired with the timeless OPM classic “Sundo,” a song that resonates with many Filipinos. Its soulful melody and heartfelt lyrics complement the film’s theme of care and connection, stirring feelings of nostalgia and the warmth of being welcomed home.
“Our goal is to create unforgettable travel experiences that touch the hearts of our passengers,” says Alvin Miranda, PAL’s Vice President of Marketing. “This campaign captures the spirit of Filipino care, ensuring every journey is one to remember. Through this film, we hope to inspire the world with the Filipino heart and invite everyone to experience the culture of care that defines Philippine Airlines.”
The film is now available for streaming on PAL’s official Facebook page (facebook.com/flyPAL) and Instagram account (@flyPAL). If it inspires you to experience this heartfelt service firsthand, visit www.philippineairlines.com to book your next trip with PAL.
