Iconic actors and award-winning leading men Aga Muhlach and Richard Gomez are redefining wellness as the new faces of Century Tuna’s #TheBestYouStartsNow campaign. With the Philippines’ leading tuna brand by their side, the two are embarking on transformative fitness journeys, proving that it’s never too late to prioritize health and wellness.
Redefining the “Dadbod”
Joining forces with Superbods 2014 Grand Champion Coach Mauro Lumba, Aga and Richard are on a mission to embrace healthier lifestyles. They aim to inspire Filipinos to take charge of their well-being, showing that fitness can be a fulfilling journey regardless of age or starting point.
Aga Muhlach saw the campaign as an opportunity to regain control of his health. After experiencing weight fluctuations during the pandemic, he has successfully shed 50 pounds since partnering with Century Tuna. His commitment to exercise and healthy eating continues as he works toward reaching his ideal weight by year’s end.
Reflecting on his journey, Aga encourages others to start their own, saying:
“Just start now and do it slowly. There will be no instant gratification, and it’s not gonna be easy because there’s gonna be failures along the way. But if you fail today, sleep. Tomorrow’s another day.”
For Richard Gomez, joining the campaign is about more than personal transformation—it’s about being a role model. As a public figure, he recognizes the importance of showcasing how a healthier lifestyle can positively impact overall well-being.
Richard proudly shares the results of his commitment:
“My pants are now 4 inches looser. Being healthy really involves a lot of diet, eating the right food, and doing the right exercises. It’s not easy, but you just have to keep on pushing yourself. Be consistent, be regular. Be constant.”
Fitness Knows No Age
Century Tuna ambassadors Aga and Richard now proudly showcase their healthier physiques and continue to inspire others with their stories of dedication and transformation.
Carlo Endaya, Century Pacific Food Inc.’s Vice President and General Manager for Branded Tuna Business, emphasizes the campaign’s message:
“Century Tuna has always stood for bringing out the healthiest version of people. Richard and Aga’s involvement is a testament that fitness knows no age. No matter what stage you are in life, it’s never too late to make a change in your lifestyle.”
Start Your Journey Today
The #TheBestYouStartsNow campaign encourages individuals to prioritize health and wellness at every stage of life. With Century Tuna, the best time to begin your fitness journey is always now.
For more information, visit centurytuna.ph or follow Century Tuna on:
- Facebook: facebook.com/centurytuna
- Instagram: @centurytunasuperbods
