With over a month left before Christmas, the festive spirit is already alive for hundreds of Filipinos, thanks to Julie’s Bakeshop. The nation’s beloved bakeshop chain, in partnership with its brand endorser Kim Chiu, brought joy and excitement to fans during the Sama Saya Caravan held on November 9 at the Ayala Malls Trinoma Activity Center.
The event was packed with engaging activities, where visitors tried their luck at various booth games for a chance to win exciting prizes from Julie’s. The highlight of the day? Thirty lucky fans had the opportunity to meet and greet Kim Chiu herself, creating unforgettable moments for her supporters.
Julie’s fresh and sulit merienda favorites took center stage during the caravan. Attendees enjoyed beloved baked treats like ensaymadas, cheese bread, pan de coco, and the iconic Julie’s Violet Cream Loaf, showcasing the chain’s dedication to everyday freshness and quality.
Marc San Juan, Marketing Director of Julie’s, shared the essence of the event: “The Sama Saya Caravan aims to give everyone a chance to enjoy our delicious freshly baked bread, discover what makes them fresh and affordable every day, and, more importantly, have fun.”
Julie’s continues to bring warmth and happiness to Filipino families, proving that the holiday cheer starts best with freshly baked goodness and heartfelt moments.
A Family Affair
Julie’s Bakeshop and Kim Chiu share a meaningful connection, with stories that echo each other’s journey of perseverance and success.
“Kim is a proud Cebuana who, through hard work and dedication, has risen to become one of the country’s most beloved celebrities. Similarly, Julie’s began humbly in 1981 in Wireless, Mandaue, Cebu, when our founder, Julie Gandionco, opened the first bakeshop at 50 years old. Her vision to feed Filipino communities, combined with resilience and determination, has grown Julie’s to over 600 branches nationwide,” shared Marc San Juan, Julie’s Marketing Director.
For Kim, Julie’s is more than a partner—it’s a nostalgic part of her childhood. “After school, I’d always stop by the jeepney terminal, and my little ritual was to buy binangkal and Choco German from Julie’s. Those simple treats brought so much happiness, making the wait something to look forward to every day. The warm, freshly baked smell and the comforting taste made those moments unforgettable and a big part of my childhood joy,” Kim fondly recalled.
Kim’s ties to Julie’s extend to her family, as her sister Lakam is a proud Julie’s franchisee. This family connection mirrors Julie’s legacy of fostering strong relationships with its franchise partners. San Juan highlighted this enduring bond: “We are now seeing second-generation franchisees, many of whom are children of our original store owners. This is a testament to the brand’s strength, sustainability, and the positive relationships we’ve built with our partners over the years.”
Spreading Holiday Cheer with Julie’s
The Sama Saya Caravan, which featured Kim Chiu, is just the start of Julie’s holiday surprises. Soon, the bakeshop chain will introduce their Pan Regalos collection, featuring festive favorites like Ube Cheese Pan Regalo and Banana Krunch Loaf, available in stores nationwide.
Adding to the holiday excitement is the “Pamasko PANalo Raffle,” a special thank-you for Julie’s loyal customers. Launched during the Sama Saya Caravan, the raffle offers incredible prizes, including brand-new cellphones and motorcycles. Customers who purchase ₱100 worth of Julie’s bread along with any Mismo or 1.5L Coke products can join the raffle, which runs from November 10 to December 10, 2024.
With its heartwarming stories and exciting surprises, Julie’s continues to bring joy and celebration to Filipino communities this holiday season.
Julie’s Sama Saya Caravan Heads to Davao in 2025
After the festive success at Trinoma, Julie’s Bakeshop is set to bring the Sama Saya Caravan to Ayala Malls Abreeza in Davao on January 11, 2025. This marks the start of another exciting year filled with delightful events and new offerings for Filipinos nationwide.
Marc San Juan, Julie’s Marketing Director, shared a sneak peek of what’s ahead for the beloved bakeshop chain. “We’re kicking off the year with our Annual Julie’s Pandesal Day in January, a celebration of the Pinoy favorite and a Julie’s staple—the pandesal. We’re also excited to introduce brand-new breads to our lineup of everyday fresh and sulit Pinoy favorites,” he said.
Kim Chiu Continues the Celebration
Kim Chiu, Julie’s endorser, is thrilled to continue being part of the bakeshop’s festivities, including the upcoming Sama Saya Caravan in Davao. “Promoting Julie’s ‘everyday fresh, everyday sulit’ products is truly rewarding. These are items that make a difference in people’s daily lives—delicious, affordable, and uncompromising in quality. It feels great to support a brand that consistently delivers value and care to its customers,” Kim shared.
Stay Updated on Julie’s Exciting Plans
Julie’s will soon reveal more details about the Sama Saya Caravan in Davao and the Annual Julie’s Pandesal Day. Follow Julie’s on Facebook, Instagram, and X to stay updated on their latest product offerings, promotions, and events. Celebrate the joy of fresh and sulit breads with Julie’s in 2025!
