San Miguel Foods ushered in the holiday season on October 29, 2024, with the Home Foodie Madalicious Christmas Kickoff, a vibrant, influencer-exclusive event at the San Miguel Foods Culinary Center in Pasig City. Over 40 digital creators gathered for a festive afternoon filled with culinary delights, interactive activities, and social media engagement. The event reaffirmed Home Foodie’s reputation as a go-to hub for quick and delicious recipes.
A Festive Culinary Wonderland
The Culinary Center was transformed into a holiday wonderland, setting the stage for a three-hour program that celebrated San Miguel Foods’ iconic brands. Attendees were immersed in the season’s warmth and joy, all while boosting their online presence through fun, interactive challenges.
Event Highlights
1. Interactive Games and Challenges
Participants engaged in games like 4Pics & Words, which tested their familiarity with San Miguel Foods products. The Home Foodie Passport activity encouraged influencers to post on social media and promote the new Home Foodie e-cookbook, driving traffic and engagement. Premium prizes were up for grabs, including a smart digital oven, digital slow cooker, and Masflex cookware.
2. Launch of the Home Foodie Madalicious Celebrations E-Cookbook
The event debuted the Flavors for the Holidays e-cookbook, featuring 17 easy-to-make recipes. From appetizers to desserts, all dishes highlighted San Miguel Foods products, making holiday preparations a breeze. Guests sampled dishes from the cookbook, inspiring their holiday menus.
3. Cooking Demo and Holiday Hacks by Happy Ongpauco-Tiu
Renowned restaurateur Happy Ongpauco-Tiu showcased holiday cooking hacks in a live demo. She elevated seasonal favorites like Purefoods Fiesta Ham and introduced a new twist: Pandesal Ensaymada with Christmas Ham—a sweet and savory treat that wowed the audience.
4. Culmination of the Home Foodie Madalicious Cookoff Influencer Edition
The event also marked the finale of the Home Foodie Madalicious Cookoff, an influencer competition held earlier in October. Using mystery San Miguel Foods ingredients, participants had an hour to create unique dishes. Winners included:
- Grand Prize: Roanne Tadina (Lime Oriental Wings) – won a 20-L microwave oven.
- 1st Place: Charisse Espinosa (Beef Tapa Shepherd’s Pie) – awarded a 6-liter digital air fryer.
- 2nd Place: Karina Ramos (Ginataang Manok Inasal) – received an electric hotpot barbecue griller.
Non-winning participants were gifted Masflex dinnerware sets as appreciation tokens.
Special Guests and Recognition
San Miguel Foods Culinary Services Manager Llena Tan Arcenas and AVP Sales & Marketing Manager Leah Golez, alongside celebrity chef Gene Gonzalez and Masflex executives, presented awards to the winners, adding prestige to the occasion.
#Madalicious Holiday Spirit
The Home Foodie Madalicious Christmas Kickoff successfully strengthened San Miguel Foods’ ties with its influencer community, celebrating the ease of preparing #Madalicious meals. Join the Home Foodie community on Facebook, TikTok, YouTube, Instagram, and their official website for more holiday recipes and inspiration.
