See the game like LaMelo Ball, Breanna Stewart, Scoot Henderson, Flau’jae Johnson, and the newest PUMA Hoops athlete Tyrese Haliburton
Global sports giant PUMA has unveiled the latest chapter of its first global brand campaign in a decade, “FOREVER. FASTER. – See The Game Like We Do.” This new phase focuses on solidifying PUMA’s standing as a leader in basketball and propelling the future of its hoops division forward.
The 2024 Hoops campaign is all about embracing a unique perspective on the game, encouraging everyone to “see the game like we do”: with an unwavering determination to win, a readiness to shine, and a love for the sport itself. The campaign showcases PUMA Hoops athletes Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and the brand’s newest addition, Tyrese Haliburton. Each athlete brings their own story, crew, and distinctive playing style, collectively embodying PUMA’s FOREVER. FASTER. philosophy.
“From the beginning, our aim has been to tell the story of basketball through the player’s perspective, capturing their view both on and off the court. This approach has enabled us to connect those unique perspectives with innovative products and storytelling that resonate with everyone who loves the game,” said Max Staiger, Global Head of PUMA Basketball. “This campaign marks the first time we’re uniting our complete narrative, showcasing how Stewie, Melo, Flau’jae, Scoot, and Tyrese embody the bold, inclusive spirit of PUMA Hoops.”
PUMA Basketball’s legacy began in 1973, honoring some of the sport’s most iconic names while crafting groundbreaking performance shoes like the legendary Clyde model, which played a key role in securing historic victories. After re-entering the basketball scene in 2018, PUMA merged sports with culture, bringing forward a new generation of athletes known for their talent and style both on and off the court. Today, PUMA continues to push the boundaries of basketball through innovative technology, cutting-edge designs, and a growing roster of talented athletes and creative partners.
“This campaign is a clear message to the world that PUMA is fully committed to basketball,” says Richard Teyssier, Vice President of Brand and Marketing. “It highlights our unwavering dedication to the game and the investments we’re making to establish ourselves as a dominant force, while continuing to build our legacy. Through this campaign, we will reinforce our message across the business and amplify our comprehensive vision for the brand.”
“FOREVER. FASTER – See The Game Like We Do.” will make its global debut on October 18th, launching across a variety of media platforms, including out-of-home campaigns in New York, Los Angeles, Charlotte, and Miami. The campaign will also be featured across social media, TV, and more. It will include a hero brand film along with supporting creative assets showcasing the featured athletes. An official media partnership with the NBA will further amplify the campaign to basketball fans around the world.
For more details, visit www.puma.com.
