EastWest Bank’s Visa Platinum Credit Card continues to excel in the financial industry, recently being awarded the prestigious title of Best Cashback Credit Card by The Asian Banker. This recognition underscores the bank’s commitment to delivering innovative, consumer-focused solutions that provide exceptional rewards and benefits to its clients.
In response to the changing landscape brought on by the global pandemic, which significantly influenced shopping and dining habits, EastWest Bank revamped its Visa Platinum Credit Card. The updates reflect the bank’s dedication to meeting the diverse needs of modern Filipino consumers as they navigate a rapidly evolving financial environment.
Jacqueline Fernandez, President of EastWest Bank, expressed pride in this achievement: “We are honored to receive this award from The Asian Banker, a testament to our relentless efforts to serve our clients better. As we celebrate our 30th anniversary, the EastWest Visa Platinum Credit Card stands as a symbol of our commitment to excellence in delivering top-tier financial products. It offers a robust cashback program along with convenience and lifestyle enhancements that our customers truly deserve. This is a significant milestone as we continue to innovate and respond to market needs.”
A Card Tailored for Contemporary Lifestyles
To stay relevant, EastWest Bank enhanced the Visa Platinum’s rewards program by increasing its cashback rate for dining and department store purchases from 3% to an impressive 8.88%. Additionally, the bank broadened the categories eligible for 8.88% cashback to include online shopping, food deliveries, travel, fuel, and utilities.
With a leading cashback rate of 8.88% on selected categories and 0.30% cashback on all other spending, the EastWest Visa Platinum has established itself as a premier lifestyle credit card. This is further complemented by exclusive benefits, including up to Php 20 million in free travel accident and inconvenience insurance, year-round elite perks, and a dedicated concierge service.
Mia Tamayo, Senior Vice President and Head of the Cards Business Group at EastWest Bank, highlighted the success of these enhancements: “Given the evolving needs of our cardholders, it was essential for the EastWest Visa Platinum Credit Card to adapt. Our recent updates were designed to provide not just rewards but a comprehensive experience for cardholders—whether they are dining, shopping online, or traveling. This award from The Asian Banker confirms that we are successfully meeting the discerning needs of our market.”
Driving Growth and Reaching New Milestones
Since its relaunch, the EastWest Visa Platinum Credit Card has experienced remarkable growth, boasting a 216% increase in new card bookings and a notable rise in monthly billings. The card’s performance in shopping, dining, and travel categories has exceeded expectations, aligning strongly with the lifestyle preferences of EastWest’s target market.
Looking ahead to 2024 and beyond, EastWest remains dedicated to enhancing the customer experience through digital initiatives, ensuring that its products continue to meet the evolving financial needs of its clients.
As a leading bank in the Philippines, EastWest is committed to providing a comprehensive range of consumer and corporate banking services. With a focus on innovation and exceptional customer service that has garnered international recognition, EastWest has firmly established itself as a trusted financial institution for Filipinos striving to achieve their financial goals.
