BYD Pampanga Unveils Electric Vehicle Innovation Hub in Central Luzon

New State-of-the-Art Dealership Enhances Electric Vehicle Accessibility and Service in the Region

In a major step to strengthen its foothold in the Philippines, BYD Cars Philippines, together with its official distributor and Ayala Corporation’s mobility solutions platform ACMobility, proudly unveils BYD Pampanga—a state-of-the-art dealership aimed at accelerating electric vehicle (EV) adoption in the region. This flagship facility in Central Luzon reinforces BYD’s commitment to becoming the leading EV brand in the country while delivering exceptional mobility solutions to Filipino consumers.

(L-R) Antonio “Toti” Zara III, Head of Retail and Distribution, ACMobility; Hon. Benedict Jasper Lagman, Vice Mayor, San Fernando City, Pampanga; Oscar Chng, President, ValueSales Inc.; Lovelyn Labrador, Deputy GM for Corporate Services, BYD Philippines; Jaime Alfonso Zobel de Ayala, CEO, ACMobility; Bob Palanca, Managing Director, BYD Cars Philippines; Joseph Chng, CEO, ValueSales, Inc.

Marking BYD’s first dealership in Central Luzon and north of Metro Manila, the Pampanga branch is part of the brand’s rapidly growing network, which aims to expand to 25 dealerships by the end of 2024. “We are thrilled to partner with Oscar Chng and the entire BYD Pampanga team to bring this cutting-edge facility to life,” said Jaime Alfonso Zobel de Ayala, CEO of ACMobility. “This dealership not only highlights our commitment to expanding mobility solutions in the Philippines but also underscores our dedication to making electric vehicles more accessible in Pampanga. As we respond to the rising demand for EVs, this is just the beginning of our journey into more regions, ensuring more Filipinos can embrace the benefits of electric mobility,” he added.

Jaime Alfonso Zobel de Ayala, CEO, ACMobility opens the program at the inauguration of BYD Pampanga

Strategically located at Villa del Sol along Jose Abad Santos Avenue in San Fernando, Pampanga, the new dealership serves as a key access point for customers in the thriving economic zone, known for its agricultural processing capabilities and potential for innovative transport solutions. The facility covers an expansive 4,469 sqm, with a 1,988 sqm display area showcasing an impressive array of BYD’s latest EV offerings. Upon completion of its expansion next year, the dealership will span 5,455 sqm, making it the largest BYD dealership in the Philippines.

(L-R)  Oscar Chng, President, ValueSales, Inc.; Bob Palanca, Managing Director, BYD Cars Philippines;Joseph Chng, CEO, ValueSales, Inc.; Lovelyn Labrador, Deputy GM for Corporate Services, BYD Philippines

“As the world’s leading New Energy Vehicle brand, BYD is committed to expanding across the Philippines,” said Lovelyn Labrador, Deputy GM for Corporate Services at BYD Philippines. “BYD Pampanga will bring our technology and innovation closer to the people of Pampanga and Central Luzon, helping spread the message of sustainable mobility,” Labrador added.

The dealership features global-standard amenities, including a modern display area that can showcase up to 13 vehicles, such as the BYD Sealion 6 DM-i electric SUV and the entry-level subcompact electric BYD Seagull. Customers can expect a welcoming environment with expert sales and after-sales associates who will guide them through their electric vehicle journey.

In addition to the display area, the dealership has an advanced service facility with 8 work bays and a dedicated New Energy Vehicle (NEV) repair room. A 110-square-meter service lounge offers a comfortable space for clients while their vehicles are being serviced.

(L-R) Antonio “Toti” Zara III, Head of Retail and Distribution, ACMobility; Hon. Benedict Jasper Lagman, Vice Mayor, San Fernando City, Pampanga; Oscar Chng, President, ValueSales Inc.; Lovelyn Labrador, Deputy GM for Corporate Services, BYD Philippines; Jaime Alfonso Zobel de Ayala, CEO, ACMobility; Bob Palanca, Managing Director, BYD Cars Philippines; Joseph Chng, CEO, ValueSales, Inc.

Managing Director of BYD Cars Philippines, Bob Palanca, emphasized the importance of this opening: “Pampanga is set to play a vital role in our national expansion. With its strategic location and growing interest in electric vehicles, BYD Pampanga will significantly advance our mission to promote electric mobility across the region.”

BYD Pampanga also contributes to the growing electric vehicle ecosystem with charging stations, including one 7 kW AC charger, a 22 kW AC charger, and a 60 kW DC charger, providing convenient options for customers.

Oscar Chng, President of ValueSales, Inc., which manages BYD Pampanga, expressed excitement about joining the BYD family. “We are eager to serve the Pampanga community by offering high-quality electric vehicles and exceptional service, contributing to a greener future for the region,” he said.

To celebrate the opening, BYD Pampanga launched the Electrify Your Drive promotion. Customers who purchase and have their BYD vehicles invoiced between October 15, 2024, and February 28, 2025, will have a chance to win a brand-new BYD Seagull EV in a raffle. “We want to give more people the opportunity to experience electric driving, and this promotion is a way to make BYD ownership even more rewarding,” Chng added.

BYD Pampanga is open Monday to Saturday from 8:30 AM to 5:30 PM, and Sundays from 9:00 AM to 4:00 PM. For more information, visit bydpampanga.com.

The opening of BYD Pampanga is a vital part of BYD’s strategy to expand its dealership network across the Philippines, supporting ACMobility’s goal of enhancing electric mobility for more Filipinos. As demand for EVs continues to grow, BYD Pampanga is poised to meet this need and drive the shift toward greener, more sustainable transportation.

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