100 Days of Wonders: LG Unveils Call for Entries for the 2024 LG Ambassador Challenge

Building upon its unwavering commitment to catalyze positive change within communities since 2022, LG is pleased to declare the reopening of entries for the LG Ambassador Challenge, commencing on March 1, 2024. Led by LG Philippines in collaboration with Korea Food for the Hungry International (KFHI), this global initiative underscores LG’s enduring dedication to actively participate in local communities and advance sustainable development.


Since its inception in 2017 in Bangladesh, the LG Ambassador Challenge has expanded its footprint across South Asia, inspiring individuals and organizations to submit proposals aimed at catalyzing meaningful change within their communities. The primary aim of this initiative is to empower local changemakers to devise plans that foster positive societal impact. Selected proposals receive grants to support the implementation of their initiatives.

In the inaugural LG Ambassador Challenge for the Philippines, projects like ‘Ride for Hope’ by Bahay Aruga and ‘Roof for Siargao’ by Red Charity Gala emerged as winning entries. Last year’s winners, which included initiatives such as ‘Life is Good, When Life Has Light’ in Calauan, Laguna, ‘Flowing Water for Growing Future’ in Lawaguin, Nagcarlan, Laguna, and ‘Paliparan Community Livelihood’ in Dasmariñas, Cavite, underscore the profound influence of community-driven endeavors in fostering positive change.

Mr. Nakhyun Seong, Managing Director of LG Philippines, eagerly anticipates the influx of new proposals for the program’s third year. He emphasizes, “The LG Ambassador Program for the Philippines epitomizes our commitment to spreading the ‘Life’s Good’ motto. We have always sought to actively contribute to the welfare of Filipinos, and this program allows us to do so with a focused, grassroots approach. It provides us with fresh perspectives and innovative avenues to extend our assistance and bring smiles to the community and to the world.”

Aligned with the overarching vision of fostering collaboration across various sectors to enhance the quality of life for all, the program welcomes participation from groups dedicated to effecting positive change and addressing social issues. This year, LG and KFHI aim to address Sustainable Development Goals (SDG1) – Ending poverty in all its forms everywhere, and (SDG4) – Ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all, leveraging LG products and technologies. This presents a unique opportunity for individuals, groups, and organizations to make a tangible difference in their communities.

Interested applicants can simply submit the items below.

*Email Subject: LG Ambassador Challenge – (Project Entry Name and Location)

*All project entries shall include the Entry Form Format which you can also download here or visit https://bit.ly/LGAC2024EntryForm:

Name:

Designation:

Organization:

Telephone Number:

Mobile Number:

Email Address:

Program location:

Project description:

What is the biggest social problem in your community and how can it be resolved?

Why should LGE and KFHI select your project:

Budget (Detailed 100-day implementation plan required, including unit price, quantity and timeline):

●   For supporting documents, put all photo and photo captions into a single Microsoft Word file format and landscape orientation for video attachment/s

●   Submit the digital format entry in not more than 20MB to email address: anthony.constantino@lge.com

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