The new Gen Z slang was part of their 11.11 Pocky Day celebration all along
Sharing Happiness? That’s Shapps!
If you’ve been scrolling through TikTok recently, you might’ve noticed the word “shapps” popping up in videos, comments, and posts as a feel-good compliment. Wondering what it means? “Shapps” is a fun, shortened version of Pocky’s iconic tagline, “Share Happiness,” created just in time to spread joy for Pocky Day 11.11!
What is “Shapps”?
In a digital world often filled with drama and negativity, Pocky took inspiration from Gen Z’s playful and expressive language to inject some positivity. When something brings you so much joy you can’t help but share it—that’s shapps!
- Just nailed a highlight-worthy play in your favorite FPS? Shapps!
- Pulled your dream gacha character? Shapps!
- Think your bestie is slaying life? So shapps! Get them to snap a fit pic!
Join the #PockySHAPPSCha11enge!
Want to spread the love and tell someone they’re shapps? Pocky invites you to join the Pocky SHAPPS Cha11enge on TikTok! Use the branded filter and hashtag #PockySHAPPSCha11enge to create videos that share your happiest moments.
The filter features a catchy new song that’s sure to get stuck in your head—now available on Glico’s official social media accounts!
How to Participate
From November 9 to 30, 2024, grab a friend and use the official Pocky Shappy TikTok filter. Sing, dance, or simply let your loved ones know how much they mean to you. Let’s make the internet a happier place, one shapps at a time!
Shapps in a University Near You
Pocky teams up with four Japanese student organizations to host booths in celebration of Pocky Day. Catch Pocky at the following universities:
- University of Santo Tomas in collaboration with Thomasian Nihon Kyoukai
- Ateneo de Manila University, in collaboration with Ateneo Hinomoto
- University of the Philippines, Diliman, in collaboration with UP Tomo-Kai
Join the #PockySHAPPSCha11enge now and share happiness this 11.11!
- Communication
Official Facebook https://www.facebook.com/PockyPhilippines
Official Instagram https://www.instagram.com/glico_ph/
Official TikTok https://www.tiktok.com/@glico_pr_ph
Glico Brand Store (Shopalyst) https://shop-ph-glico.com/brandstore/glico
Glico Asia Pacific website https://www.glico.com/sg/
