December 11, 2024, Manila, Philippines — Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, continues to transform the lives of Filipinos by connecting users and sellers through innovative technology. With a focus on accessibility, innovation, and community empowerment, Shopee is creating opportunities that help individuals achieve personal and professional goals, from growing businesses to enhancing everyday experiences.
Since its launch in the Philippines, Shopee has not only changed the way Filipinos shop but also revolutionized the way they build their livelihoods. By offering a comprehensive ecosystem of user-friendly tools, data-driven strategies, and seamless logistics support, Shopee empowers businesses of all sizes while meeting the diverse needs of millions of consumers across the country.
Take the story of Ana Mae Barcelona-Tiongson, a Shopee user since 2017, who exemplifies how the platform helps individuals realize their dreams. With only seven months to prepare for her dream wedding, Ana Mae turned to Shopee for affordable and reliable essentials. Since then, Shopee has played a crucial role in her life, supporting her growing business and helping her furnish her new home. “Shopee has been my go-to platform, not just for personal milestones but also for achieving bigger goals,” she shared.
For established brands like PUMA, Shopee has proven to be a gateway to new markets. After joining the platform in 2022, PUMA quickly realized the power of Shopee’s expansive reach and tailored solutions. “Shopee has been an invaluable partner in increasing our exposure and engaging with Filipino consumers in ways we hadn’t before,” said Javier Sabarre, Assistant Manager for PUMA. Thanks to Shopee’s data-driven strategies, PUMA has seen remarkable growth and formed deeper connections with its Filipino audience.
Shopee’s impact is particularly evident in the success stories of small business owners like Jennalyn Indigado, founder of Samara Baby & Kids. After the African Swine Flu outbreak forced her to pivot from hog-raising to entrepreneurship, Jennalyn invested her remaining savings into launching a Shopee store. With no prior experience in e-commerce, she started small by reselling baby clothes. Using Shopee’s coaching and digital tools, Jennalyn’s store has grown from one product listing to over 750 in just six years. Her success has not only changed her life but also created 300 jobs. Reflecting on her journey, she says, “Success is my people—it’s not just my story to tell.”
Vincent Lee, Head of Shopee Philippines, emphasized the platform’s role in empowering Filipinos: “At Shopee, we are committed to uplifting lives by connecting people to technology-driven solutions. Whether it’s helping a brand grow, enabling a small business to thrive, or making everyday purchases more convenient, Shopee is here to empower users and sellers alike.”
Shopee’s commitment to innovation and empowerment is at the heart of its mission to build an inclusive e-commerce ecosystem. By offering the right tools, fostering connections, and enabling business growth, Shopee continues to shape the digital landscape in the Philippines, empowering Filipinos to succeed in the digital economy.
