Carinderias, or small eatery businesses, are essential to Filipino communities but often face misconceptions and challenges. Many potential customers perceive carinderias as crowded spaces with limited seating, insufficient ventilation, or lacking visual and ambient appeal. Additionally, some struggle to locate carinderias or learn about the dishes they offer.
Pepsi, one of the world’s leading soda brands, is addressing these challenges head-on with its innovative Pepsiterya campaign. Combining the words “Pepsi” and “cafeteria,” this initiative transforms carinderias into vibrant dining hubs, giving everyday Pinoy dining a refreshing twist while empowering small businesses.
Uplifting Local Communities
The Pepsiterya campaign aligns with PepsiCo’s pep+ agenda, which emphasizes empowering communities and fostering sustainable growth. This initiative highlights Pepsi’s commitment to uplifting carinderias, recognizing their vital role in Davao’s local economy and culture.
A Fresh Look for Carinderias
Through the Pepsiterya campaign, participating carinderias will undergo exciting upgrades that elevate the dining experience. From improved ambience to enhanced comfort, these eateries will showcase the best of Mindanao’s delectable cuisines, all perfectly paired with the refreshing taste of Pepsi.
The transformation doesn’t stop at the food. Pepsiterya carinderias will be visually captivating and social media-friendly. Walls adorned with Pepsi graffiti and eye-catching pulse designs will encourage customers to snap photos and share their dining experiences online. Complementing the upgraded aesthetic are colorful dining accessories, creating an inviting and vibrant atmosphere that appeals to all senses.
Enhancing the Dining Experience
Pepsi’s Pepsiterya campaign is more than just a makeover; it’s a celebration of Filipino food culture. By pairing beloved local dishes with the crisp, delicious taste of Pepsi, the campaign promises to elevate appetites and enhance dining moments for every customer.
Supporting Small Businesses
Beyond aesthetics and food pairings, Pepsiterya empowers carinderia owners to thrive in a competitive landscape. By addressing challenges like visibility and appeal, the campaign ensures these small businesses can attract more customers and solidify their place as community dining staples.
With Pepsiterya, Pepsi transforms the humble carinderia into a dynamic dining destination, creating a fresh, exciting experience that celebrates local flavors, fosters community growth, and elevates the everyday Pinoy dining tradition.
