Discover HONOR’s Ambitious Vision for the Future of AI Devices
Global technology leader HONOR has taken a bold step toward the future with the launch of the HONOR ALPHA PLAN at Mobile World Congress (MWC) 2025. This ambitious initiative marks the brand’s evolution from a smartphone manufacturer to a powerhouse in AI-driven device ecosystems, setting new standards for innovation in the AI era.
A $10 Billion Investment in AI and Long-Term Support
At the core of the HONOR ALPHA PLAN is a $10 billion+ investment in AI technology, reinforcing HONOR’s commitment to an open, value-sharing AI ecosystem. The company also announced an industry-leading seven-year Android OS and security update policy for its HONOR Magic series, ensuring users enjoy long-term performance, security, and reliability.
“AI is the future, and HONOR is at the forefront of this transformation,” said James Li, CEO of HONOR. “Through the HONOR ALPHA PLAN, we aim to empower individuals and industries with intelligent solutions that enhance everyday life.”
Royal Recognition for HONOR’s AI Innovations
HONOR’s breakthroughs in AI gained high-profile attention at MWC 2025, including from King Felipe VI of Spain, who commended the brand’s AI Deepfake Detection technology for tackling online identity fraud and digital security threats.
The King, accompanied by Spain’s Minister of Science and Innovation, Diana Morán, also experienced a live demo of HONOR’s AI Agent, the world’s first GUI-based personal mobile AI assistant. The AI Agent showcased its ability to interact with third-party apps and complete advanced tasks, such as making reservations via voice commands—earning further praise for its practical and user-centric design.
HONOR Wins Big at MWC 2025
HONOR’s innovations were recognized with over 50 media awards, highlighting its impact on the tech industry:
🏆 HONOR Watch 5 Ultra – “Best Smartwatch” by TechRadar for its titanium shell, 1.5-inch AMOLED display, and 15-day battery life.
🎖 HONOR Pad V9 – Praised for its sleek design, AI-driven interface, and powerful performance by Android Authority and Tom’s Guide.
🎧 HONOR Earbuds Open – “Best Earbuds” by TechRadar for superior sound, AI live translation, and active noise cancellation.
💻 HONOR MagicBook Pro 14 – Recognized for its OLED display, high-performance processors, and elegant design, ideal for professionals.
Shaping the Future of AI
With the HONOR ALPHA PLAN, HONOR is reinforcing its position as a global leader in AI technology. Through strategic investments and groundbreaking innovations, the brand is redefining the role of AI in everyday life, creating smarter, more connected experiences for users worldwide.
For the latest updates, visit www.hihonor.com or follow HONOR on social media:
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📍 Instagram: Instagram.com/honorph
📍 TikTok: Tiktok.com/@honorphilippines
