
As of 2024, 60% of the Philippines’ registered MSMEs are owned and managed by women, according to the Department of Trade and Industry (DTI). These women are not only the heart of their homes but also the driving force behind the nation’s economy. However, balancing business with household responsibilities can be overwhelming.

Fortunately, AI is transforming the way mompreneurs work—making tasks more manageable, efficient, and creative. Google’s AI tools, including Gemini, Whisk, and ImageFX, provide powerful solutions to help women entrepreneurs streamline operations and elevate their brands.
How Google AI Supports Mompreneurs
1️⃣ Your Creative Brainstorming Partner
Struggling with new ideas? Gemini serves as a 24/7 marketing consultant, offering creative strategies for product launches, campaigns, and business growth.
💡 Try this: “Act as a social media manager. Create a creative brief for a skincare launch targeting Gen Zs.”
2️⃣ Effortless Copywriting & Content Creation
From social media captions to email campaigns, Gemini helps craft engaging, high-quality content—eliminating writer’s block and saving time.
💡 Try this: “Write a flash sale announcement for busy moms with urgency and excitement.”
3️⃣ Instant Market Insights & Research
Stay ahead of the competition with real-time industry trends and competitor analysis, all in just seconds.
💡 Try this: “Summarize the latest trends in [industry] and provide key takeaways.”
4️⃣ Expanding Business Growth Opportunities
Gemini can analyze data and suggest new revenue streams, automation strategies, and business expansions.
💡 Try this: “Explore ways to expand my business with [new product/service] while maintaining work-life balance.”
5️⃣ Quick Document Summaries & Idea Extraction
Skip hours of reading—Gemini summarizes long documents into key insights, helping mompreneurs make informed decisions faster.
💡 Try this: “Summarize this research document and extract key points for time management and automation.”

Google’s Gemini Academy: AI for Mompreneurs
To help Filipina business owners maximize AI’s potential, Google hosted the Gemini Academy workshop on March 5. Experts shared practical ways to use Gemini, Whisk, and ImageFX to improve work-life balance.
💬 Prep Palacios, Head of Industry at Google Philippines, emphasized AI’s role in efficiency:
“With Gemini as a powerful assistant and Whisk and ImageFX for creative visuals, we empower more people to save time and achieve more—both personally and professionally.”
💬 Princess Alvarez, owner of ISLA Everything Accessories, shared her experience:
“AI helps me streamline my business, track profitability, and automate content scheduling—saving both time and money.”
💬 Ricca del Rosario, owner of HTP Clothing, highlighted AI’s benefits beyond business:
“AI helps me with important household tasks and managing my kids, giving me more time for myself.”

Try AI for Your Business Today
Whether you’re a mompreneur or simply looking to boost efficiency, Google’s AI tools are designed to support your journey. Try Gemini, Whisk, and ImageFX today and see the difference AI can make!