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| Credits: Photo from Philam Life Website |
Bamboo in collaboration with Philam Life Insurance launch his new single and MTV “Basta’t May Plano Kaya Mo Yan” at the Apex Lounge of 7th High during the DJ and Blogger Launch Event last Friday, June 22, 2012.
To celebrate its 65th anniversary, Philam Life launched a brand new campaign that features four stories of actual Philam Life plan holders and beneficiaries:
- a newly-widowed mother suddenly faced with taking care of her five children and fighting eviction all on her own
- a young couple struggling to make sure their little daughter gets the education she deserves
- an OFW who makes a living taking care of other people’s children while missing her own
- a businesswoman who lives out her dream of travelling the world
These stories show how real people can overcome obstacles, triumph over tragedy, and accomplish what they’ve always wanted for themselves and their loved ones with the help of the right plan.
To capture the authenticity of these stories, Philam Life collaborated with Paolo Villaluna, the local and international award-winning filmmaker who also directs the acclaimed weekly documentary series STORYLINE.
To capture the raw emotion of these stories in a song while conveying the message of empowerment in a young and dynamic way, they tapped one of the country’s most powerful musical artists – Bamboo.
Conceptualize by DDB Creative Director, Bobby Vito, together they co-created an emotionally compelling multimedia campaign with one simple message:
Anumang pagsubok, malalampasan.
Anumang pangarap, makakamtan.
Basta’t may plano, kaya mo yan.
Watch this powerful MTV of Bamboo’s new empowering song bundled with the campaign:
Credits: Video from Philam Life Website
Watch the other TVC’s and Bamboos MTV at http://anongplanomo.com.ph/tvc.aspx.
You can also download the song at http://anongplanomo.com.ph/bamboo.aspx for free.
I believe that this campaign was very creative and “in touch” and it will be a successful campaign.
What are you waiting for? Secure your future, dreams and aspirations through proper planning:
Anong Plano Mo? USAP Tayo. Call 528-2000.
For more details of the campaign, visit http://anongplanomo.com.ph.
Coverage of the “Basta’t May Plano Kaya Mo Yan” DJ and Blogger Launch Event
At 7 pm, last June 22, 2012, Friday, Philam life hosted an event for DJs and Bloggers for their new campaign at the Amber Lounge of 7th High. There were a lot of DJs, fellow bloggers and executives from Philam Life.
It was a fun filled evening. Good party food and drinks. Great music and company. A twitting competition as well!
The event was hosted by DJ Gino Quillamor of the “Morning Rush” of RX 93.1 and Ms. Lits Ong, advertising officer of Philam Life (She’s a big fan of Bamboo!)
There were a lot of DJs: Chris Tsuper of Love Radio, Missy Hisa and Rica Herra of Yes FM to name a few.
Hosts DJ Gino & Lits Ong interviewing DJ Missy Hista & DJ Chris Tsuper earlier at the event:
Left to right: Lits Ong, DJ Missy, DJ Chris Tsuper, DJ Gino
Ms. Iska Abaya, Sr. VP for Marketing of Philam Life explains the concept of the ad campaign and the song:
One of the TV commercials where shown during the presentation that features the stories of a newly-widowed mother suddenly faced with taking care of her five children and fighting eviction all on her own and the story of a young couple struggling to make sure their little daughter gets the education she deserves:
Credits: Video from Philam Life Website
DJ Gino asking DJ Chris Tsuper what he thinks about the new Bamboo & Philam Life MTV:
Here is Bamboo’s live performance of the empowering song “Basta’t May Plano Kaya Mo Yan” at the event with an interview about song, how it came about and why he wrote it.
“Basta’t May Plano Kaya Mo Yan” Live Performance and Interview
Some inspiring words from Bamboo when he was asked by an audience about What is his main goal in life?
The song “Questions” from Bamboo’s solo album “No Water, No Moon”:
Englishman in New York adaptation:
Ikot ng Mundo, the bonus track of “No Water, No Moon”:
Man in the Mirror Adaptation and everyone’s favorite anthem Hallelujah:
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| Fellow bloggers showing off their Bamboo CD that were authographed by Bamboo. |
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| Bobby Vito, the DDB Creative Director behind this campaign |
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| Bamboo autographing the CDs |
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| Bamboo with the youngest fan in the venue. She even ask him in the Q&A, why is your name Bamboo? |
For more photos of the event, visit: http://azraelsmerryland.blogspot.com/2012/06/bamboo-bastat-may-plano-kaya-mo-yandjs.html
Kung iisipin mo, lahat tayo may kanya-kanyang kwento
Madalas mas matindi pa sa lahat ng telenovela
May kwento ng pagsubok (sunod-sunod na dagok)
May kwento ng pagsisikap (pagtutupad ng pangarap)
Anumang pagsubok sa buhay malalampasan mo.
CHORUS
Basta’t meron kang plano
May kasama
Konting kulay
Sarap ng buhay
Lahat gumagaan
Anumang pangarap
Kahit gaano man kahirap
Konting sikap maaabot mo ‘yan
Anumang pagsubok sa buhay
‘Pag meron kang plano get a little peace of mind
Basta merong plano sa buhay
Malalampasan mo. (2x)
May kwento ng pagpapaalam (papaalam)
Sa mga nais mong makapiling (kung saan-saan)
May kwento ng hangaring (ngiti naman)
malayo ang mararating… mararating… mararating…
REPEAT CHORUS (until “Basta merong plano sa buhay”)
INSTRUMENTAL
REPEAT CHORUS (until “…maaabot mo ‘yan”)
Anumang pagsubok sa buhay malalampasan.
Anumang pangarap abutin mo
Kayang-kaya mo yan.
Anumang tagumpay, anumang hirap sa buhay…
Whoooooa!
Anumang pagsubok sa buhay malalampasan.
Anumang pangarap abutin mo, kayang-kaya mo ‘yan.
Anumang tagumpay, anumang hirap sa buhay
Basta’t may plano, kaya mo yan. (2x)
Credits: All photos and Videos are by Teddy Bear Photography unless credited otherwise
