PUMA celebrates the joy and freedom of pushing your limits with its latest campaign, ‘Go Wild’—a call to unleash your inner energy through running. Encouraging runners of all levels to trust their instincts, let go, and embrace the thrill of the sport, this campaign embodies the unfiltered passion and exhilaration that come with every stride.
Real Runners, Real Effort
To bring this vision to life, PUMA has teamed up with four elite athletes and “runfluencers” who channel raw energy and determination into their craft. Each of their stories highlights personal breakthroughs, proving that the runner’s high is more than just a feeling—it’s a transformation.
Juniel Gobotia: Running for Pride and Purpose
A consistent top contender in the SEA Games Steeplechase and a Philippine National Champion, Juniel Gobotia has dedicated his life to the sport. The demands of training often kept him away from his family, but his relentless pursuit of excellence fuels his drive to bring pride to both his loved ones and his country.
Christine Hallasgo: A Champion on the Track and at Home
As a SEA Games Marathon Champion and National Milo Marathon Queen, Christine Hallasgo embodies resilience—both as an elite runner and a devoted mother. Balancing the grueling demands of training with the responsibilities of parenthood, she turns every victory into an inspiration for her daughter and aspiring athletes, proving that passion and family can go hand in hand.
Jonna Lina Abutas: Finding Strength in Solitude
A dominant force in 10K and 21K races, Jonna Lina Abutas once trained alongside her twin sister—until an injury forced her to run alone. Embracing self-coaching and independence, she transformed solitude into her greatest strength, redefining what it means to push past limits.
Beef Co: Striving for Peak Performance
A rising “runfluencer”, Beef Co constantly pushes himself to new heights while prioritizing well-being. His commitment to the sport led him to compete internationally at the 2024 Hyrox Open Incheon, where he placed 2nd in his age group, marking another milestone in his evolving journey.
Unleash Your Inner Energy with PUMA
These athletes prove that running isn’t just a sport—it’s a way of life. It’s about embracing challenges, discovering your strength, and experiencing the thrill of breaking barriers.
Dare to run free. Go Wild with PUMA.
