Annually, Ginebra San Miguel, the world’s top-selling gin, crowns a Calendar Girl epitomizing its essence. In the upcoming 2024 edition, Heaven Peralejo steps into this prestigious role, unveiled at a vibrant launch held at The Westin Manila, Mandaluyong City.
Renowned for her acting prowess, particularly in the acclaimed ‘Nananahimik ang Gabi,’ which earned her the Philippines Best Actress award from the Asian Academy Creative Awards, and her role in the youth series ‘The Rain in España’ Heaven expressed her elation at endorsing the iconic brand. She reminisced, “Being part of Ginebra is a beautiful milestone. At 18, my first drink was gin bilog with pineapple juice. It’s surreal that my first drink is now my first major endorsement.”
The 2024 Ginebra San Miguel Calendar, themed “Philippine Fiesta,” showcases Heaven across six vibrant fiesta layouts, including Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara. Each layout embodies the exuberance of Philippine celebrations.
According to GSMI Marketing Manager Ron Molina, the calendar symbolizes optimism, unity, and a belief in brighter days ahead. He envisions a 2024 marked by spirited celebrations, echoing the joyous fiestas that define Filipino culture.
GSMI Group Product Manager Paolo Jose Tupaz described Heaven as a captivating actress embodying the spirit of Ginebra San Miguel and the essence of Philippine fiestas. Her authenticity, perseverance, and zest for life reflect the beauty and dynamism of Filipino culture.
The calendar captures the essence of Filipino culture, highlighting Heaven against the backdrop of colorful and festive celebrations across the archipelago. Speaking about Ginebra’s role during fiestas, Heaven emphasized, “The celebration of Filipinos won’t be complete without Ginebra.”
Heaven’s vibrant personality shines through the layouts, showcasing her resilience, outgoing nature, and love for life. Each layout resonates with Filipino traditions and carries a deeper connection to Heaven’s own experiences and passions.
For instance, in the Panagbenga layout, set in Baguio’s floral festival, Heaven is surrounded by vibrant blooms, reflecting joy and beauty. Her love for flower arranging adds a personal touch to this particular layout.
The Lantern Festival layout in Pampanga portrays Heaven amidst vibrant lanterns, symbolizing hope. Just as Ginebra inspires vibrant choices, Heaven embodies hope in challenging times.
The Higantes layout features Heaven at the Higantes Festival in Rizal, aligning with Ginebra’s pursuit of excellence and celebrating achievements within cultural festivities.
Inspired by the Pintados Festival in Leyte, the Pintados layout honors bravery, reflecting both Ginebra’s compassionate spirit and Heaven’s resilience.
In the Kadayawan layout in Davao City, Heaven symbolizes abundance, mirroring Ginebra’s philosophy of appreciating life’s accomplishments.
Finally, the Masskara layout in Bacolod reflects Ginebra’s never-say-die attitude, echoing Heaven’s unwavering strength in adversity.
The 2024 calendar, coinciding with Ginebra San Miguel’s 190th anniversary, not only celebrates Filipino heritage but also marks nearly two centuries of crafting iconic moments and flavors ingrained in Filipino festivities.
This edition of the calendar includes a QR code for users to access behind-the-scenes videos of Heaven’s photoshoots and a special message from her.
The Ginebra San Miguel Calendar Girl tradition, tracing back to 1988, has seen notable personalities like Marian Rivera, Anne Curtis, Pia Wurtzbach, and Sanya Lopez. Heaven proudly follows in the footsteps of her aunt, Rica Peralejo, who graced the calendar in 2002.
Ginebra San Miguel Industries produces an array of quality distilled spirits, including GSM Blue Light Gin, Antonov Vodka, Añejo Gold Rum, and the renowned Vino Kulafu, the Philippines’ top Chinese wine.
