TCL made a bold statement at CES 2025, the world’s premier technology showcase, held from January 7 to 10 in Las Vegas. Among its standout innovations was the TCL FreshIN 3.0 fresh air conditioner, which not only captivated visitors but also earned the prestigious Smart Fresh Air Technology Innovation Award for its cutting-edge AI energy-saving and fresh air purification technologies.
A Showstopper at CES 2025
Recognized as the “Oscars of the tech world,” CES draws global attention each year, with leading brands unveiling their latest breakthroughs. At this year’s event, TCL stood out as the Chinese brand with the largest exhibition area, covering 2,342 square meters. The immersive booth, designed with AI-inspired digital art and futuristic installations, provided visitors with an up-close experience of TCL’s technological advancements.
The TCL FreshIN 3.0 fresh air conditioner quickly became a focal point, showcasing its ability to deliver healthier indoor air and superior energy efficiency. Its FreshIN black technology ensures:
✅ Odor elimination & humidity optimization for cleaner, fresher air.
✅ Quadruple HEPA filtration with a 99.99% purification efficiency.
✅ Noise reduction technology, reaching a whisper-quiet 16 dB(A) for undisturbed sleep.
✅ Upgraded TVOC gas monitoring sensor, making air quality instantly visible.
AI-Driven Efficiency & Energy Savings
With AI revolutionizing smart home appliances, TCL has integrated advanced AI capabilities into the FreshIN 3.0 model. The air conditioner’s T-AI Energy-saving technology intelligently predicts temperatures and optimizes real-time operations, achieving an energy-saving rate of up to 37%. Its ultra-large cross-flow and axial-flow fans enhance efficiency, reducing both energy consumption and environmental impact.
Global Recognition for Innovation
The CES Innovation Awards recognize groundbreaking designs and technological advancements in consumer electronics. TCL’s FreshIN 3.0 secured the Smart Fresh Air Technology Innovation Award, further cementing its reputation as a leader in next-generation air conditioning.
As the air conditioning industry faces challenges in respiratory health, energy consumption, and climate impact, TCL continues to pioneer solutions with its 1,000+ member R&D team. The company leads the industry with nine cutting-edge technologies, including:
🔹 AI Energy-Saving Technology
🔹 Intelligent Deep Sleep Smart Fresh Air
🔹 Energy-Saving Heat Pump & Inverter Technology
🔹 Smart Gentle Breeze & High-Temperature Turbo Cooling
By pushing the boundaries of innovation, TCL is shaping the future of air conditioning—delivering healthier, smarter, and more energy-efficient solutions for consumers worldwide.
Pioneering the Next Era of Air Conditioning
Since the invention of the first air conditioner in 1902, the industry has evolved significantly. Today, TCL is leading the charge in AI-driven fresh air technology, redefining the modern air conditioning experience.
With the CES 2025 Innovation Award, TCL reaffirms its commitment to a smarter, healthier future—one breath at a time.
